If you are ready to make a permanent change, I invite you to visit the website www.intentionengine.com . Manifest your wildest dreams into reality. They also allow you to view the entire version of THE SECRET (Rhonda Byrne) under their Top Resources tag.
I am ready to manifest my best self-are you?
Monday, January 1, 2007
Thursday, December 21, 2006
Zero trans fat does not mean zero trans fat
‘0 grams trans fats’ is very misleading on food labels
Been surprised while reading nutritional information and ingredients on food labels recently.
Since the beginning of the year, food manufacturers have been required to list on the label the amount of deadly trans fats in each serving.
But I’m discovering that foods labeled “0 grams trans fats” often do have trans fats in them. The ingredient label says so. Mentions “partially hydrogenated” oils of one kind or another.
So, “0 grams trans fats” does NOT mean zero trans fats. All it means is less than 500 milligrams of trans fats per serving. And, as supersize Americans know, very few of us eat just a “serving” of anything.
And most important to know, there is NO safe amount of man-made trans fats for human consumption. It is believed that the body can metabolize from 1 to 2 grams daily of organic trans fats found in tiny tiny amounts in vegetables, nuts, meats and so on. But there is no amount of man-made trans fats (partially hydrogenated oils or highly heated vegetable oils) that is safe for consumption. Not 1 to 2 grams. Not 500 milligrams.
To put “less than 500 milligrams” into perspective, consider this:
The federal government’s “recommended daily allowance” of Vitamin C — a nutrient essential for life and health — is only 60 milligrams for adults. That’s PER DAY.
Yet the same federal government allows food manufacturers to pack more than 8 times that much of trans fats — a deadly substance known to clog arteries– into EACH SERVING of foodstuffs and to then label the food as having “0 grams of trans fats.”
499 mg of trans fats is a pretty potent slug. And it can be cumulative. You can eat a serving (or more) of several foods at a meal that each have “0 grams trans fats” according to the label but secretly are destroying your health by pumping trans fats into your bloodstream.
Trans fat labeling is a (more…)
– ken winston caine
www.mindbodyspiritjournal.com
Been surprised while reading nutritional information and ingredients on food labels recently.
Since the beginning of the year, food manufacturers have been required to list on the label the amount of deadly trans fats in each serving.
But I’m discovering that foods labeled “0 grams trans fats” often do have trans fats in them. The ingredient label says so. Mentions “partially hydrogenated” oils of one kind or another.
So, “0 grams trans fats” does NOT mean zero trans fats. All it means is less than 500 milligrams of trans fats per serving. And, as supersize Americans know, very few of us eat just a “serving” of anything.
And most important to know, there is NO safe amount of man-made trans fats for human consumption. It is believed that the body can metabolize from 1 to 2 grams daily of organic trans fats found in tiny tiny amounts in vegetables, nuts, meats and so on. But there is no amount of man-made trans fats (partially hydrogenated oils or highly heated vegetable oils) that is safe for consumption. Not 1 to 2 grams. Not 500 milligrams.
To put “less than 500 milligrams” into perspective, consider this:
The federal government’s “recommended daily allowance” of Vitamin C — a nutrient essential for life and health — is only 60 milligrams for adults. That’s PER DAY.
Yet the same federal government allows food manufacturers to pack more than 8 times that much of trans fats — a deadly substance known to clog arteries– into EACH SERVING of foodstuffs and to then label the food as having “0 grams of trans fats.”
499 mg of trans fats is a pretty potent slug. And it can be cumulative. You can eat a serving (or more) of several foods at a meal that each have “0 grams trans fats” according to the label but secretly are destroying your health by pumping trans fats into your bloodstream.
Trans fat labeling is a (more…)
– ken winston caine
www.mindbodyspiritjournal.com
Monday, December 11, 2006
Getting Back to Wellness
Todays Daily Om
www.dailyom.com
December 11, 2006
Getting Back To Wellness
Seven Quick Fixes To Feel Better
The signals our bodies use to tell us we need to cleanse ourselves physically, mentally, and emotionally are multifaceted and often mirror symptoms we associate with illness. If we heed these signs, we not only feel better quickly but also stave off poor health before it can start. These quick fixes for common ailments can get you started.
1. Applying pressure to the acupressure point between the thumb and forefinger can release blockages causing pain, tension, and fatigue. You can relieve a headache naturally by squeezing for 20 seconds and releasing for 10 seconds, without letting go, four times.
2. To breathe freely, irrigate your nasal passages with a neti pot and warm salt water. As you clear and soothe the sinuses, congestion associated with allergies or infection will gradually disappear.
3. Apple cider vinegar is a powerful purifying and detoxifying agent. Soaking for 20 minutes in a warm bath infused with two cups of apple cider vinegar pulls toxins from the body and can clear blocked energy.
4. The foods you eat can have a profound impact on your outlook and mood. Eating a small yet satisfying meal rich in complex carbohydrates can lift your spirit and help you let go of feelings of anger, irritability, and depression.
5. Anxiety and fear dissipate quickly when countered with conscious breathing because concentrating on the breath enables you to refocus your attention inward. You can ground yourself and regain your usual calm by taking a series of deep belly breaths as you visualize your feet growing roots that stretch miles down into the earth.
6. Though tuning out can seem counterproductive, a few minutes spent lost in daydreams or listening to soothing music can help you see your circumstances from a new angle when you feel frustrated.
7. If you feel ill health coming on, brew a wellness elixir. Simmer three sliced lemons, one teaspoon freshly grated ginger, one clove freshly minced garlic, and one quarter teaspoon cayenne pepper in five cups water until the lemons are soft and pale. Strain a portion into a mug and add honey by tablespoons until you can tolerate the taste. Drinking this potent mixture of antibacterial, antiviral, and antifungal ingredients three times each day can ensure your symptoms never progress into a full-blown illness.
www.dailyom.com
December 11, 2006
Getting Back To Wellness
Seven Quick Fixes To Feel Better
The signals our bodies use to tell us we need to cleanse ourselves physically, mentally, and emotionally are multifaceted and often mirror symptoms we associate with illness. If we heed these signs, we not only feel better quickly but also stave off poor health before it can start. These quick fixes for common ailments can get you started.
1. Applying pressure to the acupressure point between the thumb and forefinger can release blockages causing pain, tension, and fatigue. You can relieve a headache naturally by squeezing for 20 seconds and releasing for 10 seconds, without letting go, four times.
2. To breathe freely, irrigate your nasal passages with a neti pot and warm salt water. As you clear and soothe the sinuses, congestion associated with allergies or infection will gradually disappear.
3. Apple cider vinegar is a powerful purifying and detoxifying agent. Soaking for 20 minutes in a warm bath infused with two cups of apple cider vinegar pulls toxins from the body and can clear blocked energy.
4. The foods you eat can have a profound impact on your outlook and mood. Eating a small yet satisfying meal rich in complex carbohydrates can lift your spirit and help you let go of feelings of anger, irritability, and depression.
5. Anxiety and fear dissipate quickly when countered with conscious breathing because concentrating on the breath enables you to refocus your attention inward. You can ground yourself and regain your usual calm by taking a series of deep belly breaths as you visualize your feet growing roots that stretch miles down into the earth.
6. Though tuning out can seem counterproductive, a few minutes spent lost in daydreams or listening to soothing music can help you see your circumstances from a new angle when you feel frustrated.
7. If you feel ill health coming on, brew a wellness elixir. Simmer three sliced lemons, one teaspoon freshly grated ginger, one clove freshly minced garlic, and one quarter teaspoon cayenne pepper in five cups water until the lemons are soft and pale. Strain a portion into a mug and add honey by tablespoons until you can tolerate the taste. Drinking this potent mixture of antibacterial, antiviral, and antifungal ingredients three times each day can ensure your symptoms never progress into a full-blown illness.
Sunday, December 10, 2006
After a while...
I have just recently unearthed this poem from my office files and felt it appropriate to post:
After a while you learn
The subtle difference
Between holding a hand
And chaining a soul,
And you learn
That love doesn't mean leaning
And company doesn't mean security.
And you begin to learn
That kisses aren't contracts
And presents aren't promises.
And you begin to accept your defeats
With your head up and and your eyes open,
With the grace of a woman,
Not the grief of a child.
You learn to build your roads on today,
For tomorrow's ground is uncertain.
After a while you learn
That even sunshine burns
If you get too much.
So you plant your own garden
And decorate your own soul
Instead of waiting for
Someone to bring you flowers.
And you learn
That you really can endure...
That you really are stong...
And that you really do have worth.
After a while you learn
The subtle difference
Between holding a hand
And chaining a soul,
And you learn
That love doesn't mean leaning
And company doesn't mean security.
And you begin to learn
That kisses aren't contracts
And presents aren't promises.
And you begin to accept your defeats
With your head up and and your eyes open,
With the grace of a woman,
Not the grief of a child.
You learn to build your roads on today,
For tomorrow's ground is uncertain.
After a while you learn
That even sunshine burns
If you get too much.
So you plant your own garden
And decorate your own soul
Instead of waiting for
Someone to bring you flowers.
And you learn
That you really can endure...
That you really are stong...
And that you really do have worth.
Thursday, December 7, 2006
SUPERFOODS TO THE RESCUE
ARE THESE POPULAR PABULUMS REALLY THE PANACEAS FOR WHAT AILS YOU? HOLISTIC HEALTH COUNSELOR KELLY SCOTTI DIPS INTO THE POWER AND THE PROPAGANDA BEHIND NATURE'S SAVING GRACES.
Originally published in the October 2006 edition of thefamilygroove.com
Superfoods have been promoted in the media for the last few years as the answer to everything. Want age-defying beauty, optimal health, clear skin, higher brain functioning? How about preventing cancer? Superfoods are touted as the miracle cure-all for everything bad that can happen to you. But riddle this: what if there really are no superfoods? What if there are only foods that, depending on how much you eat of them, the speed and the manner in which you eat them, how you prepare them, what they are combined with, and whether or not they are organic, influence their classification as good, bad or neutral?
Yes, it's true.
All of the factors I just listed affect the effect food has on your body and your mind.Ultimately, if your diet is varied and full of whole foods, and you take time to enjoy the process of eating, then foods will affect you positively, prevent disease by boosting your immunity, aid in digestion and more. It sounds to easy to be true, right? But, in fact, most whole foods when eaten in combination with one another are nutritional powerhouses, a.k.a. superfoods.
Okay, so for those of you that still have to have your superfoods shopping list, let the rescue begin with the basics:A food has to be organic to be super. Yes, organic costs more, but buying organic ensures your food will have a higher nutrient content, making these “superfoods” even better for you. Also, organic is safer for your children because they don't allow the use of pesticides or genetic modification in organic foods. Remember that in order for foods to be super for our kids, they have to contribute to proper brain function, provide our children with the macro- and micronutrients they need, give good sustained energy, not cause inappropriate weight gain, and be appetizing to our picky little girls and guys. Portability and easy access are a plus. That’s a lot of pressure for these little foods. Let’s see if our top 20 list (in no particular order) rises to the challenge:
Grapes
Portable and powerful, these little balls of joy provide your child with polyphenols (antioxidants), vitamin C, and natural sugars. They give an instant energy boost.
Berries
Low in sugar, high in phytochemicals, antioxidants, fiber, calcium, magnesium and zinc, these sweet treats are easy to eat and easy to carry. Pick one or try them all: blueberries, strawberries, cranberries, blackberries, raspberries and more.
Oranges
Rich in beta carotene, vitamin C, vitamins B1 and 6, potassium, folic acid, calcium, and iron, oranges are colorful, sweet smelling and a real treat for our little ones—and don’t forget, very accessible and portable.
Bananas
A rich source of Vitamins B and C, potassium, magnesium and iodine. They are easily digested and a high energy source—and again, very portable.
Apples
Every colorful apple provides five grams of fiber and lots of antioxidants, including flavonoids and other polyphenols. Apples, however, are one of the most pesticide-sprayed crops, and most non-organic apples are waxed to make sure they are not damaged in shipping ( and who wants to eat that?), so be sure to choose organic.
Avocados
Avocados are fruits that provide a terrific source of monounsaturated fat, an essential part of your child’s proper growth and development. In fact, over 60 per cent of a child's brain is comprised of fat. Good fat should make up a third of your toddler’s daily calories to support proper brain functioning.
Broccoli
You might need to dress it up a little (did anyone say melted cheese?), but broccoli is loaded with disease fighting chemicals and vitamin C. Chop it up and serve it incognito in a main dish—your child will never know it's there.
Mushrooms
A great source of phosphorus, magnesium, potassium and selenium, mushrooms are also easy to put into varied dishes without the risk of discovery.
Tomatoes
Tomatoes are high in lycopene, a potent carotenoid antioxidant. Cherry or grape tomatoes are easy for an on-the-go snack. The bigger tomatoes can be chopped into salads, wraps, salsa, and more for lots of tasty options.
Carrots
Carrots contain high levels of beta carotene, are fun to eat and easy to carry.
Nuts or natural nut butters
Essential fats are the key here. Be sure to choose peanut butter and other nut butters that are natural to avoid high fructose corn syrup and other yucky ingredients. And make sure you give only chopped nuts to kids under five to avoid choking.
Beans
Filled with fiber, protein and iron, beans are a nutritious addition to a child's diet, and very easy to put in soups, grind into spreads (hummus anyone?), salads and more.
Cage Free, Organic Eggs
Eggs are a complete protein, and contain lutein and zeaxanthin, antioxidants that support eye health. They are low in sodium, and great for your little one’s growing body. You can also buy omega-3 eggs, which offer your child essential fatty acids for brain development support.
Yogurt
One cup of yogurt provides 13 grams of protein and almost 500mg of calcium, making it one of the best sources of protein and calcium for your child. Yogurt also contains probiotics which help promote immune system functioning and healthy digestion. Throw in some berries for a taste treat. Make sure to choose varieties with no added sugars or artificial sweeteners.
Sweet potatoes
These root veggies are loaded with beta carotene, vitamin E, vitamin B6, potassium and iron. Mash’em up and serve’em hot. They make great food fight material as well, and spice up the color of any wall—so beware.
Mangos
This tropical fruit provides more than a full day’s serving of beta-carotene, as well as fiber, potassium, and vitamin C. They are so good and juicy—and portable, but be sure to bring a napkin or wipe.
Quinoa
Quinoa (pronounced KEEN-wah) looks and tastes like a grain, but it's a seed that contains copious amounts of iron, potassium, vitamin B, fiber and protein. A ½ cup actually provides all the protein your child needs in a day—that’s some seed. You can prepare it as a rice-type dish or like porridge. It’s good any time of the day. My son and I like it with a little balsamic vinegar as a side dish, or with some pure maple syrup for breakfast.
Salmon
Salmon contains heart-healthy omega-3 polyunsaturated fat, tastes good, and is easy to prepare. Choose wild Alaskan salmon to decrease risk of mercury contamination.
Whole grain bread
No Wonder bread on the list here. White bread and refined whole wheat can lead to blood sugar havoc, weight gain and fluctuations in energy. Look for breads made with 100% whole wheat or whole grain in order to keep your child’s energy level up and his/her glucose level regulated. Whole grains are rich in complex carbohydrates and add beneficial phytonutrients, fiber, vitamins and minerals to your child’s diet.
Green leafy vegetables
Greens, such as spinach, kale, bok choy, Swiss chard and romaine lettuce, contain beta-carotene, vitamin B, calcium, lutein and zeaxanthin that work together to support overall health. Getting your child to eat them might be a challenge if you toddler is like mine and avoids anything green. However, a variety of quality green drinks and powders have sprouted up in the last five years, and my little one loves them (as long as I call them juice). Take a look below for more information on some of the green drinks you can find in your supermarket or health food store, and my favorite home recipes.
Dark Chocolate
After you fill your child up with all the great foods listed above, its time for you to indulge in my number one super food: pure, dark organic chocolate. Loaded with magnesium, antioxidants and chemicals that mimic the love response in our bodies, a little piece of dark chocolate is a little piece of heaven. When it’s really dark, you only need a little to fill up that sweet spot.
At the end of the day, just know that the more good foods you can add into your child’s diet, the more likely he or she will make good food choices in the future. Avoid those sugary, processed, junk food traps. For now, load them up on the goodies above, as part of a varied, colorful, organic diet and watch them thrive.
Superfoods Key
Phytonutrients/phytochemicals
These are plant-derived compounds that are not essential to your health, but are believed to improve your health. Phytochemicals, called polyphenol antioxidants, for example, give fruits and vegetables their vibrant hues of green, orange, red and purple.
Antioxidants
These sustenances help neutralize harmful food digestion byproducts called free radicals that can lead to cancer, allergies, heart disease and other age-related diseases.
Flavonoids
These are the best-known antioxidants. Think citrus fruits, berries, onions and tea. Flavonols, isoflavones, and anthocyanidins are subgroups of the flavonoids. Over 5000 naturally occurring flavonoids have been characterized from various plants.
Carotenoids
These are the pigments that protect dark green, yellow, orange and red fruits and vegetables from sun damage, and they work as antioxidants in humans. There are over 600 of them, but the most well known include beta-carotene (vitamin A), lycopene, and lutein.
Vitamins
Nutrients considered essential to health.
Minerals
In general, these are trace elements, salts or ions such as copper and iron. These minerals are essential to human metabolism.
For superfood recipes and shopping lists, check out these super sites: www.wildoats.com/u/recipe200/ and www.wildoats.com/u/health100454/ .
For those of you that prefer books to the Internet, check out Superfoods for Babies and Children by Annabel Karmel or The Organic Baby and Toddler Cookbook by Lizzie Vann.
The Scoop on Green Drinks
Some of my favorite combinations include:
I change up the amounts of each of the ingredients every time. For the most part, I include four or five leaves of the greens with about a cup or two of fruit and about 16 ounces of pure water. That makes about 32 ounces of juice. I have a very powerful blender called a Vita-Mix (http://www.vitamix.com/) that allows me to make the combinations above without having to throw out of any of the good pulpy stuff (like some juicers do).
If you don’t have time or the equipment to make your own green drinks, you can find two of my favorite at the grocery store:
Naked Juice Green MachineOdwalla Superfood™
Micronutrient Fruit Juice Drink
Not only do they taste good, but they are good for you, and a much better choice than regular sugary reconstituted fruit juices available. If buying brands other than the two listed above, make sure you read the label to confirm they contain real juice and not just sugar. Also try to buy varieties that are labeled organic and GMO free.
Another option is green drink powders. For a list of some of the powders available, their ingredients, and directions for use, visit http://www.energiseforlife.com/green_drinks.php.
Kelly Scotti, HHC, is the Founder and Director of Flying Dragon Wellness, www.flyingdragonwellness.com,a nutrition and wellness counseling practice in Bucks County, Pa. She's Board Certified by the American Association of Drugless Practitioners, and obtained her training from the Institute for Integrative Nutrition in NYC. She and her husband also run an online baby boutique for boys, www.ohboybabyboutique.com. Kelly sees clients at her office location in Pipersville, PA, as well as conducting counseling sessions over the phone. For more information, or to schedule a consultation, please email Kelly at flyingdragonwellness@yahoo.com.
ARE THESE POPULAR PABULUMS REALLY THE PANACEAS FOR WHAT AILS YOU? HOLISTIC HEALTH COUNSELOR KELLY SCOTTI DIPS INTO THE POWER AND THE PROPAGANDA BEHIND NATURE'S SAVING GRACES.
Originally published in the October 2006 edition of thefamilygroove.com
Superfoods have been promoted in the media for the last few years as the answer to everything. Want age-defying beauty, optimal health, clear skin, higher brain functioning? How about preventing cancer? Superfoods are touted as the miracle cure-all for everything bad that can happen to you. But riddle this: what if there really are no superfoods? What if there are only foods that, depending on how much you eat of them, the speed and the manner in which you eat them, how you prepare them, what they are combined with, and whether or not they are organic, influence their classification as good, bad or neutral?
Yes, it's true.
All of the factors I just listed affect the effect food has on your body and your mind.Ultimately, if your diet is varied and full of whole foods, and you take time to enjoy the process of eating, then foods will affect you positively, prevent disease by boosting your immunity, aid in digestion and more. It sounds to easy to be true, right? But, in fact, most whole foods when eaten in combination with one another are nutritional powerhouses, a.k.a. superfoods.
Okay, so for those of you that still have to have your superfoods shopping list, let the rescue begin with the basics:A food has to be organic to be super. Yes, organic costs more, but buying organic ensures your food will have a higher nutrient content, making these “superfoods” even better for you. Also, organic is safer for your children because they don't allow the use of pesticides or genetic modification in organic foods. Remember that in order for foods to be super for our kids, they have to contribute to proper brain function, provide our children with the macro- and micronutrients they need, give good sustained energy, not cause inappropriate weight gain, and be appetizing to our picky little girls and guys. Portability and easy access are a plus. That’s a lot of pressure for these little foods. Let’s see if our top 20 list (in no particular order) rises to the challenge:
Grapes
Portable and powerful, these little balls of joy provide your child with polyphenols (antioxidants), vitamin C, and natural sugars. They give an instant energy boost.
Berries
Low in sugar, high in phytochemicals, antioxidants, fiber, calcium, magnesium and zinc, these sweet treats are easy to eat and easy to carry. Pick one or try them all: blueberries, strawberries, cranberries, blackberries, raspberries and more.
Oranges
Rich in beta carotene, vitamin C, vitamins B1 and 6, potassium, folic acid, calcium, and iron, oranges are colorful, sweet smelling and a real treat for our little ones—and don’t forget, very accessible and portable.
Bananas
A rich source of Vitamins B and C, potassium, magnesium and iodine. They are easily digested and a high energy source—and again, very portable.
Apples
Every colorful apple provides five grams of fiber and lots of antioxidants, including flavonoids and other polyphenols. Apples, however, are one of the most pesticide-sprayed crops, and most non-organic apples are waxed to make sure they are not damaged in shipping ( and who wants to eat that?), so be sure to choose organic.
Avocados
Avocados are fruits that provide a terrific source of monounsaturated fat, an essential part of your child’s proper growth and development. In fact, over 60 per cent of a child's brain is comprised of fat. Good fat should make up a third of your toddler’s daily calories to support proper brain functioning.
Broccoli
You might need to dress it up a little (did anyone say melted cheese?), but broccoli is loaded with disease fighting chemicals and vitamin C. Chop it up and serve it incognito in a main dish—your child will never know it's there.
Mushrooms
A great source of phosphorus, magnesium, potassium and selenium, mushrooms are also easy to put into varied dishes without the risk of discovery.
Tomatoes
Tomatoes are high in lycopene, a potent carotenoid antioxidant. Cherry or grape tomatoes are easy for an on-the-go snack. The bigger tomatoes can be chopped into salads, wraps, salsa, and more for lots of tasty options.
Carrots
Carrots contain high levels of beta carotene, are fun to eat and easy to carry.
Nuts or natural nut butters
Essential fats are the key here. Be sure to choose peanut butter and other nut butters that are natural to avoid high fructose corn syrup and other yucky ingredients. And make sure you give only chopped nuts to kids under five to avoid choking.
Beans
Filled with fiber, protein and iron, beans are a nutritious addition to a child's diet, and very easy to put in soups, grind into spreads (hummus anyone?), salads and more.
Cage Free, Organic Eggs
Eggs are a complete protein, and contain lutein and zeaxanthin, antioxidants that support eye health. They are low in sodium, and great for your little one’s growing body. You can also buy omega-3 eggs, which offer your child essential fatty acids for brain development support.
Yogurt
One cup of yogurt provides 13 grams of protein and almost 500mg of calcium, making it one of the best sources of protein and calcium for your child. Yogurt also contains probiotics which help promote immune system functioning and healthy digestion. Throw in some berries for a taste treat. Make sure to choose varieties with no added sugars or artificial sweeteners.
Sweet potatoes
These root veggies are loaded with beta carotene, vitamin E, vitamin B6, potassium and iron. Mash’em up and serve’em hot. They make great food fight material as well, and spice up the color of any wall—so beware.
Mangos
This tropical fruit provides more than a full day’s serving of beta-carotene, as well as fiber, potassium, and vitamin C. They are so good and juicy—and portable, but be sure to bring a napkin or wipe.
Quinoa
Quinoa (pronounced KEEN-wah) looks and tastes like a grain, but it's a seed that contains copious amounts of iron, potassium, vitamin B, fiber and protein. A ½ cup actually provides all the protein your child needs in a day—that’s some seed. You can prepare it as a rice-type dish or like porridge. It’s good any time of the day. My son and I like it with a little balsamic vinegar as a side dish, or with some pure maple syrup for breakfast.
Salmon
Salmon contains heart-healthy omega-3 polyunsaturated fat, tastes good, and is easy to prepare. Choose wild Alaskan salmon to decrease risk of mercury contamination.
Whole grain bread
No Wonder bread on the list here. White bread and refined whole wheat can lead to blood sugar havoc, weight gain and fluctuations in energy. Look for breads made with 100% whole wheat or whole grain in order to keep your child’s energy level up and his/her glucose level regulated. Whole grains are rich in complex carbohydrates and add beneficial phytonutrients, fiber, vitamins and minerals to your child’s diet.
Green leafy vegetables
Greens, such as spinach, kale, bok choy, Swiss chard and romaine lettuce, contain beta-carotene, vitamin B, calcium, lutein and zeaxanthin that work together to support overall health. Getting your child to eat them might be a challenge if you toddler is like mine and avoids anything green. However, a variety of quality green drinks and powders have sprouted up in the last five years, and my little one loves them (as long as I call them juice). Take a look below for more information on some of the green drinks you can find in your supermarket or health food store, and my favorite home recipes.
Dark Chocolate
After you fill your child up with all the great foods listed above, its time for you to indulge in my number one super food: pure, dark organic chocolate. Loaded with magnesium, antioxidants and chemicals that mimic the love response in our bodies, a little piece of dark chocolate is a little piece of heaven. When it’s really dark, you only need a little to fill up that sweet spot.
At the end of the day, just know that the more good foods you can add into your child’s diet, the more likely he or she will make good food choices in the future. Avoid those sugary, processed, junk food traps. For now, load them up on the goodies above, as part of a varied, colorful, organic diet and watch them thrive.
Superfoods Key
Phytonutrients/phytochemicals
These are plant-derived compounds that are not essential to your health, but are believed to improve your health. Phytochemicals, called polyphenol antioxidants, for example, give fruits and vegetables their vibrant hues of green, orange, red and purple.
Antioxidants
These sustenances help neutralize harmful food digestion byproducts called free radicals that can lead to cancer, allergies, heart disease and other age-related diseases.
Flavonoids
These are the best-known antioxidants. Think citrus fruits, berries, onions and tea. Flavonols, isoflavones, and anthocyanidins are subgroups of the flavonoids. Over 5000 naturally occurring flavonoids have been characterized from various plants.
Carotenoids
These are the pigments that protect dark green, yellow, orange and red fruits and vegetables from sun damage, and they work as antioxidants in humans. There are over 600 of them, but the most well known include beta-carotene (vitamin A), lycopene, and lutein.
Vitamins
Nutrients considered essential to health.
Minerals
In general, these are trace elements, salts or ions such as copper and iron. These minerals are essential to human metabolism.
For superfood recipes and shopping lists, check out these super sites: www.wildoats.com/u/recipe200/ and www.wildoats.com/u/health100454/ .
For those of you that prefer books to the Internet, check out Superfoods for Babies and Children by Annabel Karmel or The Organic Baby and Toddler Cookbook by Lizzie Vann.
The Scoop on Green Drinks
Some of my favorite combinations include:
- Bok choy, green apples and strawberries
- Raspberries, blueberries and collard greens
- Romaine, cucumber and mango
I change up the amounts of each of the ingredients every time. For the most part, I include four or five leaves of the greens with about a cup or two of fruit and about 16 ounces of pure water. That makes about 32 ounces of juice. I have a very powerful blender called a Vita-Mix (http://www.vitamix.com/) that allows me to make the combinations above without having to throw out of any of the good pulpy stuff (like some juicers do).
If you don’t have time or the equipment to make your own green drinks, you can find two of my favorite at the grocery store:
Naked Juice Green MachineOdwalla Superfood™
Micronutrient Fruit Juice Drink
Not only do they taste good, but they are good for you, and a much better choice than regular sugary reconstituted fruit juices available. If buying brands other than the two listed above, make sure you read the label to confirm they contain real juice and not just sugar. Also try to buy varieties that are labeled organic and GMO free.
Another option is green drink powders. For a list of some of the powders available, their ingredients, and directions for use, visit http://www.energiseforlife.com/green_drinks.php.
Kelly Scotti, HHC, is the Founder and Director of Flying Dragon Wellness, www.flyingdragonwellness.com,a nutrition and wellness counseling practice in Bucks County, Pa. She's Board Certified by the American Association of Drugless Practitioners, and obtained her training from the Institute for Integrative Nutrition in NYC. She and her husband also run an online baby boutique for boys, www.ohboybabyboutique.com. Kelly sees clients at her office location in Pipersville, PA, as well as conducting counseling sessions over the phone. For more information, or to schedule a consultation, please email Kelly at flyingdragonwellness@yahoo.com.
Gratitute and Attention
Exploring the Link between Gratitude and Attention
by Gregg Krech
"If the only prayer you say in your entire life is ‘thank you' that would suffice."- Meister Eckhart
Your eyes are still closed when you hear the beeping of your digital alarm clock go off on the small wooden table next to your bed. Without opening your eyes your arm naturally reaches over to press the black "snooze alarm" button - a motion you repeat just about every morning. But this morning nothing happens. The beeping continues – and is getting a bit irritating. So now you open your eyes and watch your index finger press hard on the correct button. More beeping. You hit another switch which should just turn the alarm off completely. Still more beeping. In a fit of frustration you finally pull out the cord from the electrical outlet. Ahh.... quiet at last. Perhaps it's time for a new clock.
A few minutes later you find yourself about to get up from a brief stop at the toilet when . . . . the toilet won't flush. "I'm really starting off the day in great shape," you think. You get dressed and start the coffeemaker to give you a bit of a jolt, but when you come back to the kitchen there is hot water and coffee grounds all over the table. Now you're beginning to think that this is a bad dream and you must still be in bed. But it's not over. You open the door to grab the morning paper and quickly check the news before leaving for work but . . . no paper! You look to the left, to the right. Did someone take your paper? Did they forget to deliver it? No time to speculate further. Got to get to work. As you drive down the highway to work, you're thinking about how rough the morning has been when suddenly . . . the person driving in the next lane changes lanes – cutting you off and almost running you off the road. When you arrive at work your heart is still racing and you take every opportunity to share your "extraordinary" morning with your colleagues. What a relief it will be when this day is over!
If you've ever had a day when everything seems to go wrong you can probably sympathize with the subject of the story above and it appears understandable that he or she would feel frustrated and perhaps have a sense that the world is a pretty unfriendly place.
To begin to understand the relationship between attention and gratitude we need to turn the story around. Imagine a day when . . . .
- the alarm works perfectly- the toilet flushes just the way it's supposed
- the coffeemaker produces a hot, aromatic cup of coffee
- your morning paper is waiting outside your door
- no other car crashes into you or cuts you off on the way to work
Now what happens? Do you arrive at work feeling overwhelmed with gratitude – with an attitude of appreciation for all the people and things that are supporting you on this glorious morning?
Probably not.
Habits of Attention
Most likely your attention has identified and attached itself to some other problems. If there's no particular problem going on that morning, your mind may ruminate about something that happened in the past or anticipate some difficulty that may occur in the future. It is common for our attention to focus on the problems and difficulties we are facing because we have to pay attention to such challenges in order to handle them. Unfortunately we can develop a "habit of attention" in which we fail to notice the many things that are supporting our existence – our health, our work, our family, and our efforts to accomplish the things we want to do. The more this "habit of attention" has developed, the less likely we will be able to experience gratitude.
I first made the connection between Gratitude and Attention when I discovered a Japanese method of self-reflection called Naikan (like the name of the camera).
The word Naikan means "inside looking" or "inside observation." This method of self-reflection is primarily based on three questions:
1. What have I received from others?
2. What have I given to others?
3. What troubles and difficulties have I caused others?
As you can see these questions are very simple. And when I participated in a 14 day retreat in Japan in 1989, these questions became the framework for me to reflect on my entire life. I reflected on each stage of my life and on every person who had playing a meaningful role in my life since my birth (my mom, dad, grandparents, teachers, friends, colleagues, ex-girlfriends, etc. . .) When I stepped back from my life and began quietly reflecting on everything that had been done for me and given to me (question #1) I was surprised and overwhelmed by how much I had received in my life. The day I left that retreat I felt more cared for, loved and supported than ever before. It was as if I had a blood transfusion and gratitude was now simply flowing through my veins and arteries. I had learned to notice what I had not been noticing. Through self-reflection I had learned about attention and gratitude.
That two week retreat inspired me to return to Japan many times to investigate, in more depth, the Japanese art and practice of self-reflection. I have yet to discover a more profound method for cultivating gratitude and reshaping our attitude and understanding of our lives.
Let's consider three of the greatest obstacles to gratitude. They are:
Self-preoccupation
We are so preoccupied with our own thoughts, feelings, needs and bodies that we have little attention left over to notice what is being done to support us. You might think of your attention as flashlight. As long as you shine the light on your problems, difficulties, and aches and pains, there is no light available for seeing what others are doing for you.
Expectation
When I turn the switch on my bedside lamp I assume the light will go on as it (almost) always does. Once I've come to expect something, it doesn't usually get me attention. My attention isn't really grabbed until my expectation isn't met (the light bulb doesn't work). So my attention tends to gravitate away from what I expect and towards what I don't expect.
Entitlement
The more I think I've earned something or deserve something, the less likely I am to feel grateful for it. As long as I think I'm entitled to something I won't consider it a gift. But when I am humbled by my own mistakes or limitations, I am more likely to receive what I am given with gratitude and a true sense of appreciation for the giver as well as the gift.
To experience a sense of heartfelt gratitude we most overcome these three obstacles. Self-reflection provides a path for doing so. It allows us to pause to appreciate what is being given to us rather than focus on what we don't have. It allows us to consider the countless objects and human beings that made it possible for me to get to work or turn on my computer. Through self-reflection, we can come to see everything we have, and are, as gifts. And through self-reflection we begin to train our attention to notice what we haven't noticed.
It is rare to meet a person whose life is full of gratitude. Many people don't truly appreciate what they have until it is gone. And having lost the opportunity to be grateful, they simply find another reason to be disappointed.
If you wish to cultivate gratitude you must develop a practice. Without practice, there is no development of skill - only an idea. You cannot become a grateful person just by thinking that you want to be grateful. Sometimes we are engaged in a practice, but we don't think of it as a practice. For example– complaining. Complaining is a wonderful practice if you wish to cultivate disappointment, resentment and self-pity. Have you ever tried this practice? It is quite effective. Each time you complain you get better at complaining. It is like learning to play an instrument.
Most of us are better at the practice of complaining than at the practice of self-reflection. We have developed a habit of attention – to notice the troubles others cause us. And we have developed a habit of speech -- to complain to others about these troubles. But to cultivate gratitude, we need to develop a new habit of attention – to notice the concrete ways in which the world supports us each day. And we can then develop a new habit of speech – expressing our gratitude to others.
So start your practice today. Notice. Reflect. Express. Hey, what's that sound? Oh, it's the alarm on my watch reminding me I have an appointment. What a nice feature. It frees up my mind to attend to other things. Thanks, watch. And thanks to my wife Linda who gave it to me. And thanks to all the people who made it. And thank goodness my finger works well enough to shut it off. Time to move on.
Gregg Krech is the Director of the ToDo Institute and the author of several books including A Natural Approach to Mental Wellness and the award-winning book Naikan: Gratitude, Grace and the Japanese Art of Self-Reflection. He conducts ToDo Institute's annual distance learning courses which include Working with Your Attention in April and A Month of Self-Reflection in November. More information on these courses is available by emailing the ToDo Institute at todo@together.net
by Gregg Krech
"If the only prayer you say in your entire life is ‘thank you' that would suffice."- Meister Eckhart
Your eyes are still closed when you hear the beeping of your digital alarm clock go off on the small wooden table next to your bed. Without opening your eyes your arm naturally reaches over to press the black "snooze alarm" button - a motion you repeat just about every morning. But this morning nothing happens. The beeping continues – and is getting a bit irritating. So now you open your eyes and watch your index finger press hard on the correct button. More beeping. You hit another switch which should just turn the alarm off completely. Still more beeping. In a fit of frustration you finally pull out the cord from the electrical outlet. Ahh.... quiet at last. Perhaps it's time for a new clock.
A few minutes later you find yourself about to get up from a brief stop at the toilet when . . . . the toilet won't flush. "I'm really starting off the day in great shape," you think. You get dressed and start the coffeemaker to give you a bit of a jolt, but when you come back to the kitchen there is hot water and coffee grounds all over the table. Now you're beginning to think that this is a bad dream and you must still be in bed. But it's not over. You open the door to grab the morning paper and quickly check the news before leaving for work but . . . no paper! You look to the left, to the right. Did someone take your paper? Did they forget to deliver it? No time to speculate further. Got to get to work. As you drive down the highway to work, you're thinking about how rough the morning has been when suddenly . . . the person driving in the next lane changes lanes – cutting you off and almost running you off the road. When you arrive at work your heart is still racing and you take every opportunity to share your "extraordinary" morning with your colleagues. What a relief it will be when this day is over!
If you've ever had a day when everything seems to go wrong you can probably sympathize with the subject of the story above and it appears understandable that he or she would feel frustrated and perhaps have a sense that the world is a pretty unfriendly place.
To begin to understand the relationship between attention and gratitude we need to turn the story around. Imagine a day when . . . .
- the alarm works perfectly- the toilet flushes just the way it's supposed
- the coffeemaker produces a hot, aromatic cup of coffee
- your morning paper is waiting outside your door
- no other car crashes into you or cuts you off on the way to work
Now what happens? Do you arrive at work feeling overwhelmed with gratitude – with an attitude of appreciation for all the people and things that are supporting you on this glorious morning?
Probably not.
Habits of Attention
Most likely your attention has identified and attached itself to some other problems. If there's no particular problem going on that morning, your mind may ruminate about something that happened in the past or anticipate some difficulty that may occur in the future. It is common for our attention to focus on the problems and difficulties we are facing because we have to pay attention to such challenges in order to handle them. Unfortunately we can develop a "habit of attention" in which we fail to notice the many things that are supporting our existence – our health, our work, our family, and our efforts to accomplish the things we want to do. The more this "habit of attention" has developed, the less likely we will be able to experience gratitude.
I first made the connection between Gratitude and Attention when I discovered a Japanese method of self-reflection called Naikan (like the name of the camera).
The word Naikan means "inside looking" or "inside observation." This method of self-reflection is primarily based on three questions:
1. What have I received from others?
2. What have I given to others?
3. What troubles and difficulties have I caused others?
As you can see these questions are very simple. And when I participated in a 14 day retreat in Japan in 1989, these questions became the framework for me to reflect on my entire life. I reflected on each stage of my life and on every person who had playing a meaningful role in my life since my birth (my mom, dad, grandparents, teachers, friends, colleagues, ex-girlfriends, etc. . .) When I stepped back from my life and began quietly reflecting on everything that had been done for me and given to me (question #1) I was surprised and overwhelmed by how much I had received in my life. The day I left that retreat I felt more cared for, loved and supported than ever before. It was as if I had a blood transfusion and gratitude was now simply flowing through my veins and arteries. I had learned to notice what I had not been noticing. Through self-reflection I had learned about attention and gratitude.
That two week retreat inspired me to return to Japan many times to investigate, in more depth, the Japanese art and practice of self-reflection. I have yet to discover a more profound method for cultivating gratitude and reshaping our attitude and understanding of our lives.
Let's consider three of the greatest obstacles to gratitude. They are:
Self-preoccupation
We are so preoccupied with our own thoughts, feelings, needs and bodies that we have little attention left over to notice what is being done to support us. You might think of your attention as flashlight. As long as you shine the light on your problems, difficulties, and aches and pains, there is no light available for seeing what others are doing for you.
Expectation
When I turn the switch on my bedside lamp I assume the light will go on as it (almost) always does. Once I've come to expect something, it doesn't usually get me attention. My attention isn't really grabbed until my expectation isn't met (the light bulb doesn't work). So my attention tends to gravitate away from what I expect and towards what I don't expect.
Entitlement
The more I think I've earned something or deserve something, the less likely I am to feel grateful for it. As long as I think I'm entitled to something I won't consider it a gift. But when I am humbled by my own mistakes or limitations, I am more likely to receive what I am given with gratitude and a true sense of appreciation for the giver as well as the gift.
To experience a sense of heartfelt gratitude we most overcome these three obstacles. Self-reflection provides a path for doing so. It allows us to pause to appreciate what is being given to us rather than focus on what we don't have. It allows us to consider the countless objects and human beings that made it possible for me to get to work or turn on my computer. Through self-reflection, we can come to see everything we have, and are, as gifts. And through self-reflection we begin to train our attention to notice what we haven't noticed.
It is rare to meet a person whose life is full of gratitude. Many people don't truly appreciate what they have until it is gone. And having lost the opportunity to be grateful, they simply find another reason to be disappointed.
If you wish to cultivate gratitude you must develop a practice. Without practice, there is no development of skill - only an idea. You cannot become a grateful person just by thinking that you want to be grateful. Sometimes we are engaged in a practice, but we don't think of it as a practice. For example– complaining. Complaining is a wonderful practice if you wish to cultivate disappointment, resentment and self-pity. Have you ever tried this practice? It is quite effective. Each time you complain you get better at complaining. It is like learning to play an instrument.
Most of us are better at the practice of complaining than at the practice of self-reflection. We have developed a habit of attention – to notice the troubles others cause us. And we have developed a habit of speech -- to complain to others about these troubles. But to cultivate gratitude, we need to develop a new habit of attention – to notice the concrete ways in which the world supports us each day. And we can then develop a new habit of speech – expressing our gratitude to others.
So start your practice today. Notice. Reflect. Express. Hey, what's that sound? Oh, it's the alarm on my watch reminding me I have an appointment. What a nice feature. It frees up my mind to attend to other things. Thanks, watch. And thanks to my wife Linda who gave it to me. And thanks to all the people who made it. And thank goodness my finger works well enough to shut it off. Time to move on.
Gregg Krech is the Director of the ToDo Institute and the author of several books including A Natural Approach to Mental Wellness and the award-winning book Naikan: Gratitude, Grace and the Japanese Art of Self-Reflection. He conducts ToDo Institute's annual distance learning courses which include Working with Your Attention in April and A Month of Self-Reflection in November. More information on these courses is available by emailing the ToDo Institute at todo@together.net
Wednesday, October 18, 2006
A great reason to buy fresh and local
New York Times
October 15, 2006
The Way We Live Now
The Vegetable-Industrial Complex
By MICHAEL POLLAN
Soon after the news broke last month that nearly 200 Americans in 26 states had been sickened by eating packaged spinach contaminated with E. coli, I received a rather coldblooded e-mail message from a friend in the food business. “I have instructed my broker to purchase a million shares of RadSafe,” he wrote, explaining that RadSafe is a leading manufacturer of food-irradiation technology. It turned out my friend was joking, but even so, his reasoning was impeccable. If bagged salad greens are vulnerable to bacterial contamination on such a scale, industry and government would very soon come looking for a technological fix; any day now, calls to irradiate the entire food supply will be on a great many official lips. That’s exactly what happened a few years ago when we learned that E. coli from cattle feces was winding up in American hamburgers. Rather than clean up the kill floor and the feedlot diet, some meat processors simply started nuking the meat — sterilizing the manure, in other words, rather than removing it from our food. Why? Because it’s easier to find a technological fix than to address the root cause of such a problem. This has always been the genius of industrial capitalism — to take its failings and turn them into exciting new business opportunities.
We can also expect to hear calls for more regulation and inspection of the produce industry. Already, watchdogs like the Center for Science in the Public Interest have proposed that the government impose the sort of regulatory regime it imposes on the meat industry — something along the lines of the Hazard Analysis and Critical Control Point system (Haccp, pronounced HASS-ip) developed in response to the E. coli contamination of beef. At the moment, vegetable growers and packers are virtually unregulated. “Farmers can do pretty much as they please,” Carol Tucker Foreman, director of the Food Policy Institute at the Consumer Federation of America, said recently, “as long as they don’t make anyone sick.”
This sounds like an alarming lapse in governmental oversight until you realize there has never before been much reason to worry about food safety on farms. But these days, the way we farm and the way we process our food, both of which have been industrialized and centralized over the last few decades, are endangering our health. The Centers for Disease Control and Prevention estimate that our food supply now sickens 76 million Americans every year, putting more than 300,000 of them in the hospital, and killing 5,000. The lethal strain of E. coli known as 0157:H7, responsible for this latest outbreak of food poisoning, was unknown before 1982; it is believed to have evolved in the gut of feedlot cattle. These are animals that stand around in their manure all day long, eating a diet of grain that happens to turn a cow’s rumen into an ideal habitat for E. coli 0157:H7. (The bug can’t survive long in cattle living on grass.) Industrial animal agriculture produces more than a billion tons of manure every year, manure that, besides being full of nasty microbes like E. coli 0157:H7 (not to mention high concentrations of the pharmaceuticals animals must receive so they can tolerate the feedlot lifestyle), often ends up in places it shouldn’t be, rather than in pastures, where it would not only be harmless but also actually do some good. To think of animal manure as pollution rather than fertility is a relatively new (and industrial) idea.
Wendell Berry once wrote that when we took animals off farms and put them onto feedlots, we had, in effect, taken an old solution — the one where crops feed animals and animals’ waste feeds crops — and neatly divided it into two new problems: a fertility problem on the farm, and a pollution problem on the feedlot. Rather than return to that elegant solution, however, industrial agriculture came up with a technological fix for the first problem — chemical fertilizers on the farm. As yet, there is no good fix for the second problem, unless you count irradiation and Haccp plans and overcooking your burgers and, now, staying away from spinach. All of these solutions treat E. coli 0157:H7 as an unavoidable fact of life rather than what it is: a fact of industrial agriculture.
But if industrial farming gave us this bug, it is industrial eating that has spread it far and wide. We don’t yet know exactly what happened in the case of the spinach washed and packed by Natural Selection Foods, whether it was contaminated in the field or in the processing plant or if perhaps the sealed bags made a trivial contamination worse. But we do know that a great deal of spinach from a great many fields gets mixed together in the water at that plant, giving microbes from a single field an opportunity to contaminate a vast amount of food. The plant in question washes 26 million servings of salad every week. In effect, we’re washing the whole nation’s salad in one big sink.
It’s conceivable the same problem could occur in your own kitchen sink or on a single farm. Food poisoning has always been with us, but not until we started processing all our food in such a small number of “kitchens” did the potential for nationwide outbreaks exist.
Surely this points to one of the great advantages of a decentralized food system: when things go wrong, as they sooner or later will, fewer people are affected and, just as important, the problem can be more easily traced to its source and contained. A long and complicated food chain, in which food from all over the countryside is gathered together in one place to be processed and then distributed all over the country to be eaten, can be impressively efficient, but by its very nature it is a food chain devilishly hard to follow and to fix.
Fortunately, this is not the only food chain we have. The week of the E. coli outbreak, washed spinach was on sale at my local farmers’ market, and at the Blue Heron Farms stand, where I usually buy my greens, the spinach appeared to be moving briskly. I tasted a leaf and wondered why I didn’t think twice about it. I guess it’s because I’ve just always trusted these guys; I buy from them every week. The spinach was probably cut and washed that morning or the night before — it hasn’t been sitting around in a bag on a truck for a week. And if there ever is any sort of problem, I know exactly who is responsible. Whatever the risk, and I’m sure there is some, it seems manageable.
These days, when people make the case for buying local food, they often talk about things like keeping farmers in our communities and eating fresh food in season, at the peak of its flavor. We like what’s going on at the farmers’ market — how country meets city, how children learn that a carrot is not a glossy orange bullet that comes in a bag but is actually a root; how we get to taste unfamiliar flavors and even, in some sense, reconnect through these foods and their growers to the natural world. Stack all this up against the convenience and price of supermarket food, though, and it can sound a little. . .sentimental.
But there’s nothing sentimental about local food — indeed, the reasons to support local food economies could not be any more hardheaded or pragmatic. Our highly centralized food economy is a dangerously precarious system, vulnerable to accidental — and deliberate — contamination. This is something the government understands better than most of us eaters. When Tommy Thompson retired from the Department of Health and Human Services in 2004, he said something chilling at his farewell news conference: “For the life of me, I cannot understand why the terrorists have not attacked our food supply, because it is so easy to do.” The reason it is so easy to do was laid out in a 2003 G.A.O. report to Congress on bioterrorism. “The high concentration of our livestock industry and the centralized nature of our food-processing industry” make them “vulnerable to terrorist attack.” Today 80 percent of America’s beef is slaughtered by four companies, 75 percent of the precut salads are processed by two and 30 percent of the milk by just one company. Keeping local food economies healthy — and at the moment they are thriving — is a matter not of sentiment but of critical importance to the national security and the public health, as well as to reducing our dependence on foreign sources of energy.
Yet perhaps the gravest threat now to local food economies — to the farmer selling me my spinach, to the rancher who sells me my grass-fed beef — is, of all things, the government’s own well-intentioned efforts to clean up the industrial food supply. Already, hundreds of regional meat-processing plants — the ones that local meat producers depend on — are closing because they can’t afford to comply with the regulatory requirements the U.S.D.A. rightly imposes on giant slaughterhouses that process 400 head of cattle an hour. The industry insists that all regulations be “scale neutral,” so if the U.S.D.A. demands that huge plants have, say, a bathroom, a shower and an office for the exclusive use of its inspectors, then a small processing plant that slaughters local farmers’ livestock will have to install these facilities, too. This is one of the principal reasons that meat at the farmers’ market is more expensive than meat at the supermarket: farmers are seldom allowed to process their own meat, and small processing plants have become very expensive to operate, when the U.S.D.A. is willing to let them operate at all. From the U.S.D.A.’s perspective, it is much more efficient to put their inspectors in a plant where they can inspect 400 cows an hour rather than in a local plant where they can inspect maybe one.
So what happens to the spinach grower at my farmers’ market when the F.D.A. starts demanding a Haccp plan — daily testing of the irrigation water, say, or some newfangled veggie-irradiation technology? When we start requiring that all farms be federally inspected? Heavy burdens of regulation always fall heaviest on the smallest operations and invariably wind up benefiting the biggest players in an industry, the ones who can spread the costs over a larger output of goods. A result is that regulating food safety tends to accelerate the sort of industrialization that made food safety a problem in the first place. We end up putting our faith in RadSafe rather than in Blue Heron Farms — in technologies rather than relationships.
It’s easy to imagine the F.D.A. announcing a new rule banning animals from farms that produce plant crops. In light of the threat from E. coli, such a rule would make a certain kind of sense. But it is an industrial, not an ecological, sense. For the practice of keeping animals on farms used to be, as Wendell Berry pointed out, a solution; only when cows moved onto feedlots did it become a problem. Local farmers and local food economies represent much the same sort of pre-problem solution — elegant, low-tech and redundant. But the logic of industry, apparently ineluctable, has other ideas, ideas that not only leave our centralized food system undisturbed but also imperil its most promising, and safer, alternatives.
Michael Pollan, a contributing writer for the magazine, is the author most recently of “The Omnivore’s Dilemma: A Natural History of Four Meals.”
October 15, 2006
The Way We Live Now
The Vegetable-Industrial Complex
By MICHAEL POLLAN
Soon after the news broke last month that nearly 200 Americans in 26 states had been sickened by eating packaged spinach contaminated with E. coli, I received a rather coldblooded e-mail message from a friend in the food business. “I have instructed my broker to purchase a million shares of RadSafe,” he wrote, explaining that RadSafe is a leading manufacturer of food-irradiation technology. It turned out my friend was joking, but even so, his reasoning was impeccable. If bagged salad greens are vulnerable to bacterial contamination on such a scale, industry and government would very soon come looking for a technological fix; any day now, calls to irradiate the entire food supply will be on a great many official lips. That’s exactly what happened a few years ago when we learned that E. coli from cattle feces was winding up in American hamburgers. Rather than clean up the kill floor and the feedlot diet, some meat processors simply started nuking the meat — sterilizing the manure, in other words, rather than removing it from our food. Why? Because it’s easier to find a technological fix than to address the root cause of such a problem. This has always been the genius of industrial capitalism — to take its failings and turn them into exciting new business opportunities.
We can also expect to hear calls for more regulation and inspection of the produce industry. Already, watchdogs like the Center for Science in the Public Interest have proposed that the government impose the sort of regulatory regime it imposes on the meat industry — something along the lines of the Hazard Analysis and Critical Control Point system (Haccp, pronounced HASS-ip) developed in response to the E. coli contamination of beef. At the moment, vegetable growers and packers are virtually unregulated. “Farmers can do pretty much as they please,” Carol Tucker Foreman, director of the Food Policy Institute at the Consumer Federation of America, said recently, “as long as they don’t make anyone sick.”
This sounds like an alarming lapse in governmental oversight until you realize there has never before been much reason to worry about food safety on farms. But these days, the way we farm and the way we process our food, both of which have been industrialized and centralized over the last few decades, are endangering our health. The Centers for Disease Control and Prevention estimate that our food supply now sickens 76 million Americans every year, putting more than 300,000 of them in the hospital, and killing 5,000. The lethal strain of E. coli known as 0157:H7, responsible for this latest outbreak of food poisoning, was unknown before 1982; it is believed to have evolved in the gut of feedlot cattle. These are animals that stand around in their manure all day long, eating a diet of grain that happens to turn a cow’s rumen into an ideal habitat for E. coli 0157:H7. (The bug can’t survive long in cattle living on grass.) Industrial animal agriculture produces more than a billion tons of manure every year, manure that, besides being full of nasty microbes like E. coli 0157:H7 (not to mention high concentrations of the pharmaceuticals animals must receive so they can tolerate the feedlot lifestyle), often ends up in places it shouldn’t be, rather than in pastures, where it would not only be harmless but also actually do some good. To think of animal manure as pollution rather than fertility is a relatively new (and industrial) idea.
Wendell Berry once wrote that when we took animals off farms and put them onto feedlots, we had, in effect, taken an old solution — the one where crops feed animals and animals’ waste feeds crops — and neatly divided it into two new problems: a fertility problem on the farm, and a pollution problem on the feedlot. Rather than return to that elegant solution, however, industrial agriculture came up with a technological fix for the first problem — chemical fertilizers on the farm. As yet, there is no good fix for the second problem, unless you count irradiation and Haccp plans and overcooking your burgers and, now, staying away from spinach. All of these solutions treat E. coli 0157:H7 as an unavoidable fact of life rather than what it is: a fact of industrial agriculture.
But if industrial farming gave us this bug, it is industrial eating that has spread it far and wide. We don’t yet know exactly what happened in the case of the spinach washed and packed by Natural Selection Foods, whether it was contaminated in the field or in the processing plant or if perhaps the sealed bags made a trivial contamination worse. But we do know that a great deal of spinach from a great many fields gets mixed together in the water at that plant, giving microbes from a single field an opportunity to contaminate a vast amount of food. The plant in question washes 26 million servings of salad every week. In effect, we’re washing the whole nation’s salad in one big sink.
It’s conceivable the same problem could occur in your own kitchen sink or on a single farm. Food poisoning has always been with us, but not until we started processing all our food in such a small number of “kitchens” did the potential for nationwide outbreaks exist.
Surely this points to one of the great advantages of a decentralized food system: when things go wrong, as they sooner or later will, fewer people are affected and, just as important, the problem can be more easily traced to its source and contained. A long and complicated food chain, in which food from all over the countryside is gathered together in one place to be processed and then distributed all over the country to be eaten, can be impressively efficient, but by its very nature it is a food chain devilishly hard to follow and to fix.
Fortunately, this is not the only food chain we have. The week of the E. coli outbreak, washed spinach was on sale at my local farmers’ market, and at the Blue Heron Farms stand, where I usually buy my greens, the spinach appeared to be moving briskly. I tasted a leaf and wondered why I didn’t think twice about it. I guess it’s because I’ve just always trusted these guys; I buy from them every week. The spinach was probably cut and washed that morning or the night before — it hasn’t been sitting around in a bag on a truck for a week. And if there ever is any sort of problem, I know exactly who is responsible. Whatever the risk, and I’m sure there is some, it seems manageable.
These days, when people make the case for buying local food, they often talk about things like keeping farmers in our communities and eating fresh food in season, at the peak of its flavor. We like what’s going on at the farmers’ market — how country meets city, how children learn that a carrot is not a glossy orange bullet that comes in a bag but is actually a root; how we get to taste unfamiliar flavors and even, in some sense, reconnect through these foods and their growers to the natural world. Stack all this up against the convenience and price of supermarket food, though, and it can sound a little. . .sentimental.
But there’s nothing sentimental about local food — indeed, the reasons to support local food economies could not be any more hardheaded or pragmatic. Our highly centralized food economy is a dangerously precarious system, vulnerable to accidental — and deliberate — contamination. This is something the government understands better than most of us eaters. When Tommy Thompson retired from the Department of Health and Human Services in 2004, he said something chilling at his farewell news conference: “For the life of me, I cannot understand why the terrorists have not attacked our food supply, because it is so easy to do.” The reason it is so easy to do was laid out in a 2003 G.A.O. report to Congress on bioterrorism. “The high concentration of our livestock industry and the centralized nature of our food-processing industry” make them “vulnerable to terrorist attack.” Today 80 percent of America’s beef is slaughtered by four companies, 75 percent of the precut salads are processed by two and 30 percent of the milk by just one company. Keeping local food economies healthy — and at the moment they are thriving — is a matter not of sentiment but of critical importance to the national security and the public health, as well as to reducing our dependence on foreign sources of energy.
Yet perhaps the gravest threat now to local food economies — to the farmer selling me my spinach, to the rancher who sells me my grass-fed beef — is, of all things, the government’s own well-intentioned efforts to clean up the industrial food supply. Already, hundreds of regional meat-processing plants — the ones that local meat producers depend on — are closing because they can’t afford to comply with the regulatory requirements the U.S.D.A. rightly imposes on giant slaughterhouses that process 400 head of cattle an hour. The industry insists that all regulations be “scale neutral,” so if the U.S.D.A. demands that huge plants have, say, a bathroom, a shower and an office for the exclusive use of its inspectors, then a small processing plant that slaughters local farmers’ livestock will have to install these facilities, too. This is one of the principal reasons that meat at the farmers’ market is more expensive than meat at the supermarket: farmers are seldom allowed to process their own meat, and small processing plants have become very expensive to operate, when the U.S.D.A. is willing to let them operate at all. From the U.S.D.A.’s perspective, it is much more efficient to put their inspectors in a plant where they can inspect 400 cows an hour rather than in a local plant where they can inspect maybe one.
So what happens to the spinach grower at my farmers’ market when the F.D.A. starts demanding a Haccp plan — daily testing of the irrigation water, say, or some newfangled veggie-irradiation technology? When we start requiring that all farms be federally inspected? Heavy burdens of regulation always fall heaviest on the smallest operations and invariably wind up benefiting the biggest players in an industry, the ones who can spread the costs over a larger output of goods. A result is that regulating food safety tends to accelerate the sort of industrialization that made food safety a problem in the first place. We end up putting our faith in RadSafe rather than in Blue Heron Farms — in technologies rather than relationships.
It’s easy to imagine the F.D.A. announcing a new rule banning animals from farms that produce plant crops. In light of the threat from E. coli, such a rule would make a certain kind of sense. But it is an industrial, not an ecological, sense. For the practice of keeping animals on farms used to be, as Wendell Berry pointed out, a solution; only when cows moved onto feedlots did it become a problem. Local farmers and local food economies represent much the same sort of pre-problem solution — elegant, low-tech and redundant. But the logic of industry, apparently ineluctable, has other ideas, ideas that not only leave our centralized food system undisturbed but also imperil its most promising, and safer, alternatives.
Michael Pollan, a contributing writer for the magazine, is the author most recently of “The Omnivore’s Dilemma: A Natural History of Four Meals.”
Friday, October 13, 2006
The Organic Myth
Source: http://www.businessweek.com/magazine/content/06_42/b4005001.htm?campaign_id=nws_insdr_oct6&link_position=link1
The Organic Myth
Pastoral ideals are getting trampled as organic food goes mass market
Next time you're in the supermarket, stop and take a look at Stonyfield Farm yogurt. With its contented cow and green fields, the yellow container evokes a bucolic existence, telegraphing what we've come to expect from organic food: pure, pesticide-free, locally produced ingredients grown on a small family farm.
So it may come as a surprise that Stonyfield's organic farm is long gone. Its main facility is a state-of-the-art industrial plant just off the airport strip in Londonderry, N.H., where it handles milk from other farms. And consider this: Sometime soon a portion of the milk used to make that organic yogurt may be taken from a chemical-free cow in New Zealand, powdered, and then shipped to the U.S. True, Stonyfield still cleaves to its organic heritage. For Chairman and CEO Gary Hirshberg, though, shipping milk powder 9,000 miles across the planet is the price you pay to conquer the supermarket dairy aisle. "It would be great to get all of our food within a 10-mile radius of our house," he says. "But once you're in organic, you have to source globally."
Hirshberg's dilemma is that of the entire organic food business. Just as mainstream consumers are growing hungry for untainted food that also nourishes their social conscience, it is getting harder and harder to find organic ingredients. There simply aren't enough organic cows in the U.S., never mind the organic grain to feed them, to go around. Nor are there sufficient organic strawberries, sugar, or apple pulp -- some of the other ingredients that go into the world's best-selling organic yogurt.
Now companies from Wal-Mart (WMT ) to General Mills (GIS ) to Kellogg (K ) are wading into the organic game, attracted by fat margins that old-fashioned food purveyors can only dream of. What was once a cottage industry of family farms has become Big Business, with all that that implies, including pressure from Wall Street to scale up and boost profits. Hirshberg himself is under the gun because he has sold an 85% stake in Stonyfield to the French food giant Groupe Danone. To retain management control, he has to keep Stonyfield growing at double-digit rates. Yet faced with a supply crunch, he has drastically cut the percentage of organic products in his line. He also has scaled back annual sales growth, from almost 40% to 20%. "They're all mad at me," he says.
As food companies scramble to find enough organically grown ingredients, they are inevitably forsaking the pastoral ethos that has defined the organic lifestyle. For some companies, it means keeping thousands of organic cows on industrial-scale feedlots. For others, the scarcity of organic ingredients means looking as far afield as China, Sierra Leone, and Brazil -- places where standards may be hard to enforce, workers' wages and living conditions are a worry, and, say critics, increased farmland sometimes comes at a cost to the environment.
Everyone agrees on the basic definition of organic: food grown without the assistance of man-made chemicals. Four years ago, under pressure from critics fretting that the term "organic" was being misused, the U.S. Agriculture Dept. issued rules. To be certified as organic, companies must eschew most pesticides, hormones, antibiotics, synthetic fertilizers, bioengineering, and radiation. But for purists, the philosophy also requires farmers to treat their people and livestock with respect and, ideally, to sell small batches of what they produce locally so as to avoid burning fossil fuels to transport them. The USDA rules don't fully address these concerns.
Hence the organic paradox: The movement's adherents have succeeded beyond their wildest dreams, but success has imperiled their ideals. It simply isn't clear that organic food production can be replicated on a mass scale. For Hirshberg, who set out to "change the way Kraft (KFT ), Monsanto (MON ), and everybody else does business," the movement is shedding its innocence. "Organic is growing up."
Certainly, life has changed since 1983, when Hirshberg teamed up with a back-to-the-land advocate named Samuel Kaymen to sell small batches of full-fat plain organic yogurt. Kaymen had founded Stonyfield Farm to feed his six kids and, as he puts it, "escape the dominant culture." Hirshberg, then 29, had been devoted to the environment for years, stung by memories of technicolor dyes streaming downriver from his father's New Hampshire shoe factories. He wrote a book on how to build water-pumping windmills and, between 1979 and 1983, ran the New Alchemy Institute, an alternative-living research center on Cape Cod. He was a believer.
But producing yogurt amid the rudimentary conditions of the original Stonyfield Farm was a recipe for nightmares, not nirvana. Meg, an organic farmer who married Hirshberg in 1986, remembers the farm as cold and crowded, with a road so perilous that suppliers often refused to come up. "I call it the bad old days," she says. Adds her mother, Doris Cadoux, who propped up the business for years: "Every time Gary would come to me for money, Meg would call to say 'Mama, don't do it."'
Farming without insecticides, fertilizers, and other aids is tough. Laborers often weed the fields by hand. Farmers control pests with everything from sticky flypaper to aphid-munching ladybugs. Manure and soil fertility must be carefully managed. Sick animals may take longer to get well without a quick hit of antibiotics, although they're likely to be healthier in the first place. Moreover, the yield per acre or per animal often goes down, at least initially. Estimates for the decline from switching to organic corn range up to 20%.
Organic farmers say they can ultimately exceed the yields of conventional rivals through smarter soil management. But some believe organic farming, if it is to stay true to its principles, would require vastly more land and resources than is currently being used. Asks Alex Avery, a research director at the Hudson Institute think tank: "How much Bambi habitat do you want to plow down?"
IMPOSSIBLE STANDARD
For a sense of why Big Business and organics often don't mix, it helps to visit Jack and Anne Lazor of Butterworks Farm. The duo have been producing organic yogurt in northeastern Vermont since 1975. Their 45 milking cows are raised from birth and have names like Peaches and Moonlight. All of the food for the cows -- and most of what the Lazors eat, too -- comes from the farm, and Anne keeps their charges healthy with a mix of homeopathic medicines and nutritional supplements. Butterworks produces a tiny 9,000 quarts of yogurt a week, and no one can pressure them to make more. Says Jack: "I'd be happiest to sell everything within 10 miles of here."
But the Lazors also embody an ideal that's almost impossible for other food producers to fulfill. For one thing, they have enough land to let their modest-sized herd graze for food. Many of the country's 9 million-plus dairy cows (of which fewer than 150,000 are organic) are on farms that will never have access to that kind of pasture. After all, a cow can only walk so far when it has to come back to be milked two or three times a day.
STEWARDS OF THE LAND
When consumers shell out premiums of 50% or more to buy organic, they are voting for the Butterworks ethic. They believe humans should be prudent custodians not only of their own health but also of the land and animals that share it. They prefer food produced through fair wages and family farms, not poor workers and agribusiness. They are responding to tales of caged chickens and confined cows that never touch a blade of grass; talk of men losing fertility and girls becoming women at age nine because of extra hormones in food. They read about pesticides seeping into the food supply and genetically modified crops creeping across the landscape.
For Big Food, consumers' love affair with everything organic has seemed like a gift from the gods. Food is generally a commoditized, sluggish business, especially in basic supermarket staples. Sales of organic groceries, on the other hand, have been surging by up to 20% in recent years. Organic milk is so profitable -- with wholesale prices more than double that of conventional milk -- that Lyle "Spud" Edwards of Westfield, Vt., was able to halve his herd, to 25 cows, this summer and still make a living, despite a 15% drop in yields since switching to organic four years ago. "There's a lot more paperwork, but it's worth it," says Edwards, who supplies milk to Stonyfield.
The food industry got a boost four years ago when the USDA issued its organic standards. The "USDA Organic" label now appears on scores of products, from chicken breasts to breakfast cereal. And you know a tipping point is at hand when Wal-Mart Stores Inc. enters the game. The retailer pledged this year to become a center of affordable "organics for everyone" and has started by doubling its organic offerings at 374 stores nationwide. "Everyone wants a piece of the pie," says George L. Siemon, CEO of Organic Valley, the country's largest organic farm co- operative. "Kraft and Wal-Mart are part of the community now, and we have to get used to it."
The corporate giants have turned a fringe food category into a $14 billion business. They have brought wider distribution and marketing dollars. They have imposed better quality controls on a sector once associated with bug-infested, battered produce rotting in crates at hippie co-ops. Organic products now account for 2.5% of all grocery spending (if additive-free "natural" foods are included, the share jumps to about 10%). And demand could soar if prices come down.
But success has brought home the problems of trying to feed the masses in an industry where supplies can be volatile. Everyone from Wal-Mart to Costco Wholesale Corp. (COST ) is feeling the pinch. Earlier this year, Earthbound Farm, a California producer of organic salads, fruit, and vegetables owned by Natural Selection Foods, cut off its sliced-apple product to Costco because supply dried up -- even though Earthbound looked as far afield as New Zealand. "The concept of running out of apples is foreign to these people," says Earthbound co-founder Myra Goodman, whose company recalled bagged spinach in the wake of the recent E. coli outbreak. "When you're sourcing conventional produce, it's a matter of the best product at the best price."
Inconsistency is a hallmark of organic food. Variations in animal diet, local conditions, and preparation make food taste different from batch to batch. But that's anathema to a modern food giant. Heinz, for one, had a lot of trouble locating herbs and spices for its organic ketchup. "We're a global company that has to deliver consistent standards," says Kristen Clark, a group vice-president for marketing. The volatile supply also forced Heinz to put dried or fresh organic herbs in its organic Classico pasta sauce because it wasn't able to find the more convenient quick-frozen variety. Even Wal-Mart, master of the modern food supply chain, is humbled by the realities of going organic. As spokesperson Gail Lavielle says: "You can't negotiate prices in a market like that."
While Americans may love the idea of natural food, they have come to rely on the perks of agribusiness. Since the widespread use of synthetic pesticides began, around the time of World War II, food producers have reaped remarkable gains. Apples stay red and juicy for weeks. The average harvested acre of farmland yields 200% more wheat than it did 70 years ago. Over the past two decades chickens have grown 25% bigger in less time and on less food. At the same time, the average cow produces 60% more milk, thanks to innovations in breeding, nutrition, and synthetic hormones.
It's also worth remembering how inexpensive food is these days. Americans shell out about 10% of their disposable income on food, about half what they spent in the first part of the 20th century. Producing a budget-priced cornucopia of organic food won't be easy.
Exhibit A: Gary Hirshberg's quest for organic milk. Dairy producers estimate that demand for organic milk is at least twice the current available supply. To quench this thirst, the U.S. would have to more than double the number of organic cows -- those that eat only organic food -- to 280,000 over the next five years. That's a challenge, since the number of dairy farms has shrunk to 60,000, from 334,000 in 1980, according to the National Milk Producers Federation. And almost half the milk produced in the U.S. comes from farms with more than 500 cows, something organic advocates rarely support.
What to do? If you're Hirshberg, you weigh the pros and cons of importing organic milk powder from New Zealand. Stonyfield already gets strawberries from China, apple puree from Turkey, blueberries from Canada, and bananas from Ecuador. It's the only way to keep the business growing. Besides, Hirshberg argues, supporting a family farmer in Madagascar or reducing chemical use in Costa Rica is just as important as doing the same at home.
Perhaps, but doing so risks a consumer backlash, especially when the organic food is from China. So far there is little evidence that crops from there are tainted or fraudulently labeled. Any food that bears the USDA Organic label has to be accredited by an independent certifier. But tests are few and far between. Moreover, many consumers don't trust food from a country that continues to manufacture DDT and tolerates fakes in other industries. Similar questions are being asked about much of the developing world. Ronnie Cummins, national director of the nonprofit Organic Consumers Assn., claims organic farms may contribute to the destruction of the Amazon rain forest, although conventional farming remains the proven culprit.
Imported organics are a constant concern for food companies and supermarkets. It's certainly on Steve Pimentel's mind. "Someone is going to do something wrong," says Costco's assistant general merchandise manager. "We want to make sure it's not us." To avoid nasty surprises, Costco makes sure its own certifiers check that standards are met in China for the organic peanuts and produce it imports. Over at Stonyfield, Hirshberg's sister, Nancy, who is vice-president of natural resources, was so worried about buying strawberries in northeastern China that she ordered a social audit to check worker conditions. "If I didn't have to buy from there," she says, "I wouldn't."
For many companies, the preferred option is staying home and adopting the industrial scale of agribusiness. Naturally, giant factory farms make purists recoil. Is an organic label appropriate for eggs produced in sheds housing more than 100,000 hens that rarely see the light of day? Can a chicken that's debeaked or allowed minimal access to the outdoors be deemed organic? Would consumers be willing to pay twice as much for organic milk if they thought the cows producing it spent most of their outdoor lives in confined dirt lots?
ETHICAL CHALLENGES?
Absolutely not, say critics such as Mark Kastel, director of the Organic Integrity Project at the Cornucopia Institute, an advocacy group promoting small family farms. "Organic consumers think they're supporting a different kind of ethic," says Kastel, who last spring released a high-profile report card labeling 11 producers as ethically challenged.
Kastel's report card included Horizon Organic Dairy, the No. 1 organic milk brand in the U.S., and Aurora Organic Dairy, which makes private-label products for the likes of Costco and Safeway Inc. Both dairies deny they are ethically challenged. But the two do operate massive corporate farms. Horizon has 8,000 cows in the Idaho desert. There, the animals consume such feed as corn, barley, hay, and soybeans, as well as some grass from pastureland. The company is currently reconfiguring its facility to allow more grazing opportunities. And none of this breaks USDA rules. The agency simply says animals must have "access to pasture." How much is not spelled out. "It doesn't say [livestock] have to be out there, happy and feeding, 18 hours a day," says Barbara C. Robinson, who oversees the USDA's National Organic Program.
But what gets people like Kastel fuming is the fact that big dairy farms produce tons of pollution in the form of manure and methane, carbon dioxide, and nitrous oxide -- gases blamed for warming the planet. Referring to Horizon's Idaho farm, he adds: "This area is in perpetual drought. You need to pump water constantly to grow pasture. That's not organic."
Aurora and Horizon argue their operations are true to the organic spirit and that big farms help bring organic food to the masses. Joe E. Scalzo, president and CEO of Horizon's owner, WhiteWave, which is owned by Dean Foods Co., says: "You need the 12-cow farms in Vermont -- and the 4,000 milking cows in Idaho." Adds Clark Driftmier, a spokesman for Aurora, which manages 8,400 dairy cows on two farms in Colorado and Texas: "We're in a contentious period with organics right now."
At the USDA, Robinson is grappling with the same imponderables. In her mind the controversy is more about scale than animal treatment. "The real issue is a fear of large corporations," she says. Robinson expects the USDA to tighten pasture rules in the coming months in hopes of moving closer to the spirit of the organic philosophy. "As programs go," she says, "this is just a toddler. New issues keep coming up."
Few people seem more hemmed in by the contradictions than Gary Hirshberg. Perhaps more than anyone, he has acted as the industry's philosopher king, lobbying governments, proselytizing consumers, helping farmers switch to organic, and giving 10% of profits to environmental causes. Yet he sold most of Stonyfield Farm to a $17 billion French corporation.
He did so partly to let his original investors cash out, partly to bring organic food to the masses. But inevitably, as Stonyfield has morphed from local outfit to national brand, some of the original tenets have fallen by the wayside. Once Danone bought a stake, Stonyfield founder Samuel Kaymen moved on. "I never felt comfortable with the scale or dealing with people so far away," he recalls, although he says Hirshberg has so far managed to uphold the company's original principles.
The hard part may be continuing to do so with Danone looking over his shoulder. Hirshberg retains board control but says his "autonomy and independence and employment are contingent on delivering minimum growth and profitability." Danone Chairman and CEO Franck Riboud expresses admiration for the man he considers to be Danone's organic guru, but adds: "Gary respects that I have to answer to shareholders."
The compromises that Hirshberg is willing to make say a lot about where the organic business is headed. "Our kids don't have time for us to sit on our high horses and say we're not going to do this because it's not ecologically perfect," says Hirshberg. "The only way to influence the powerful forces in this industry is to become a powerful force." And he's willing to do that, even if it means playing by a new set of rules.
By Diane Brady
The Organic Myth
Pastoral ideals are getting trampled as organic food goes mass market
Next time you're in the supermarket, stop and take a look at Stonyfield Farm yogurt. With its contented cow and green fields, the yellow container evokes a bucolic existence, telegraphing what we've come to expect from organic food: pure, pesticide-free, locally produced ingredients grown on a small family farm.
So it may come as a surprise that Stonyfield's organic farm is long gone. Its main facility is a state-of-the-art industrial plant just off the airport strip in Londonderry, N.H., where it handles milk from other farms. And consider this: Sometime soon a portion of the milk used to make that organic yogurt may be taken from a chemical-free cow in New Zealand, powdered, and then shipped to the U.S. True, Stonyfield still cleaves to its organic heritage. For Chairman and CEO Gary Hirshberg, though, shipping milk powder 9,000 miles across the planet is the price you pay to conquer the supermarket dairy aisle. "It would be great to get all of our food within a 10-mile radius of our house," he says. "But once you're in organic, you have to source globally."
Hirshberg's dilemma is that of the entire organic food business. Just as mainstream consumers are growing hungry for untainted food that also nourishes their social conscience, it is getting harder and harder to find organic ingredients. There simply aren't enough organic cows in the U.S., never mind the organic grain to feed them, to go around. Nor are there sufficient organic strawberries, sugar, or apple pulp -- some of the other ingredients that go into the world's best-selling organic yogurt.
Now companies from Wal-Mart (WMT ) to General Mills (GIS ) to Kellogg (K ) are wading into the organic game, attracted by fat margins that old-fashioned food purveyors can only dream of. What was once a cottage industry of family farms has become Big Business, with all that that implies, including pressure from Wall Street to scale up and boost profits. Hirshberg himself is under the gun because he has sold an 85% stake in Stonyfield to the French food giant Groupe Danone. To retain management control, he has to keep Stonyfield growing at double-digit rates. Yet faced with a supply crunch, he has drastically cut the percentage of organic products in his line. He also has scaled back annual sales growth, from almost 40% to 20%. "They're all mad at me," he says.
As food companies scramble to find enough organically grown ingredients, they are inevitably forsaking the pastoral ethos that has defined the organic lifestyle. For some companies, it means keeping thousands of organic cows on industrial-scale feedlots. For others, the scarcity of organic ingredients means looking as far afield as China, Sierra Leone, and Brazil -- places where standards may be hard to enforce, workers' wages and living conditions are a worry, and, say critics, increased farmland sometimes comes at a cost to the environment.
Everyone agrees on the basic definition of organic: food grown without the assistance of man-made chemicals. Four years ago, under pressure from critics fretting that the term "organic" was being misused, the U.S. Agriculture Dept. issued rules. To be certified as organic, companies must eschew most pesticides, hormones, antibiotics, synthetic fertilizers, bioengineering, and radiation. But for purists, the philosophy also requires farmers to treat their people and livestock with respect and, ideally, to sell small batches of what they produce locally so as to avoid burning fossil fuels to transport them. The USDA rules don't fully address these concerns.
Hence the organic paradox: The movement's adherents have succeeded beyond their wildest dreams, but success has imperiled their ideals. It simply isn't clear that organic food production can be replicated on a mass scale. For Hirshberg, who set out to "change the way Kraft (KFT ), Monsanto (MON ), and everybody else does business," the movement is shedding its innocence. "Organic is growing up."
Certainly, life has changed since 1983, when Hirshberg teamed up with a back-to-the-land advocate named Samuel Kaymen to sell small batches of full-fat plain organic yogurt. Kaymen had founded Stonyfield Farm to feed his six kids and, as he puts it, "escape the dominant culture." Hirshberg, then 29, had been devoted to the environment for years, stung by memories of technicolor dyes streaming downriver from his father's New Hampshire shoe factories. He wrote a book on how to build water-pumping windmills and, between 1979 and 1983, ran the New Alchemy Institute, an alternative-living research center on Cape Cod. He was a believer.
But producing yogurt amid the rudimentary conditions of the original Stonyfield Farm was a recipe for nightmares, not nirvana. Meg, an organic farmer who married Hirshberg in 1986, remembers the farm as cold and crowded, with a road so perilous that suppliers often refused to come up. "I call it the bad old days," she says. Adds her mother, Doris Cadoux, who propped up the business for years: "Every time Gary would come to me for money, Meg would call to say 'Mama, don't do it."'
Farming without insecticides, fertilizers, and other aids is tough. Laborers often weed the fields by hand. Farmers control pests with everything from sticky flypaper to aphid-munching ladybugs. Manure and soil fertility must be carefully managed. Sick animals may take longer to get well without a quick hit of antibiotics, although they're likely to be healthier in the first place. Moreover, the yield per acre or per animal often goes down, at least initially. Estimates for the decline from switching to organic corn range up to 20%.
Organic farmers say they can ultimately exceed the yields of conventional rivals through smarter soil management. But some believe organic farming, if it is to stay true to its principles, would require vastly more land and resources than is currently being used. Asks Alex Avery, a research director at the Hudson Institute think tank: "How much Bambi habitat do you want to plow down?"
IMPOSSIBLE STANDARD
For a sense of why Big Business and organics often don't mix, it helps to visit Jack and Anne Lazor of Butterworks Farm. The duo have been producing organic yogurt in northeastern Vermont since 1975. Their 45 milking cows are raised from birth and have names like Peaches and Moonlight. All of the food for the cows -- and most of what the Lazors eat, too -- comes from the farm, and Anne keeps their charges healthy with a mix of homeopathic medicines and nutritional supplements. Butterworks produces a tiny 9,000 quarts of yogurt a week, and no one can pressure them to make more. Says Jack: "I'd be happiest to sell everything within 10 miles of here."
But the Lazors also embody an ideal that's almost impossible for other food producers to fulfill. For one thing, they have enough land to let their modest-sized herd graze for food. Many of the country's 9 million-plus dairy cows (of which fewer than 150,000 are organic) are on farms that will never have access to that kind of pasture. After all, a cow can only walk so far when it has to come back to be milked two or three times a day.
STEWARDS OF THE LAND
When consumers shell out premiums of 50% or more to buy organic, they are voting for the Butterworks ethic. They believe humans should be prudent custodians not only of their own health but also of the land and animals that share it. They prefer food produced through fair wages and family farms, not poor workers and agribusiness. They are responding to tales of caged chickens and confined cows that never touch a blade of grass; talk of men losing fertility and girls becoming women at age nine because of extra hormones in food. They read about pesticides seeping into the food supply and genetically modified crops creeping across the landscape.
For Big Food, consumers' love affair with everything organic has seemed like a gift from the gods. Food is generally a commoditized, sluggish business, especially in basic supermarket staples. Sales of organic groceries, on the other hand, have been surging by up to 20% in recent years. Organic milk is so profitable -- with wholesale prices more than double that of conventional milk -- that Lyle "Spud" Edwards of Westfield, Vt., was able to halve his herd, to 25 cows, this summer and still make a living, despite a 15% drop in yields since switching to organic four years ago. "There's a lot more paperwork, but it's worth it," says Edwards, who supplies milk to Stonyfield.
The food industry got a boost four years ago when the USDA issued its organic standards. The "USDA Organic" label now appears on scores of products, from chicken breasts to breakfast cereal. And you know a tipping point is at hand when Wal-Mart Stores Inc. enters the game. The retailer pledged this year to become a center of affordable "organics for everyone" and has started by doubling its organic offerings at 374 stores nationwide. "Everyone wants a piece of the pie," says George L. Siemon, CEO of Organic Valley, the country's largest organic farm co- operative. "Kraft and Wal-Mart are part of the community now, and we have to get used to it."
The corporate giants have turned a fringe food category into a $14 billion business. They have brought wider distribution and marketing dollars. They have imposed better quality controls on a sector once associated with bug-infested, battered produce rotting in crates at hippie co-ops. Organic products now account for 2.5% of all grocery spending (if additive-free "natural" foods are included, the share jumps to about 10%). And demand could soar if prices come down.
But success has brought home the problems of trying to feed the masses in an industry where supplies can be volatile. Everyone from Wal-Mart to Costco Wholesale Corp. (COST ) is feeling the pinch. Earlier this year, Earthbound Farm, a California producer of organic salads, fruit, and vegetables owned by Natural Selection Foods, cut off its sliced-apple product to Costco because supply dried up -- even though Earthbound looked as far afield as New Zealand. "The concept of running out of apples is foreign to these people," says Earthbound co-founder Myra Goodman, whose company recalled bagged spinach in the wake of the recent E. coli outbreak. "When you're sourcing conventional produce, it's a matter of the best product at the best price."
Inconsistency is a hallmark of organic food. Variations in animal diet, local conditions, and preparation make food taste different from batch to batch. But that's anathema to a modern food giant. Heinz, for one, had a lot of trouble locating herbs and spices for its organic ketchup. "We're a global company that has to deliver consistent standards," says Kristen Clark, a group vice-president for marketing. The volatile supply also forced Heinz to put dried or fresh organic herbs in its organic Classico pasta sauce because it wasn't able to find the more convenient quick-frozen variety. Even Wal-Mart, master of the modern food supply chain, is humbled by the realities of going organic. As spokesperson Gail Lavielle says: "You can't negotiate prices in a market like that."
While Americans may love the idea of natural food, they have come to rely on the perks of agribusiness. Since the widespread use of synthetic pesticides began, around the time of World War II, food producers have reaped remarkable gains. Apples stay red and juicy for weeks. The average harvested acre of farmland yields 200% more wheat than it did 70 years ago. Over the past two decades chickens have grown 25% bigger in less time and on less food. At the same time, the average cow produces 60% more milk, thanks to innovations in breeding, nutrition, and synthetic hormones.
It's also worth remembering how inexpensive food is these days. Americans shell out about 10% of their disposable income on food, about half what they spent in the first part of the 20th century. Producing a budget-priced cornucopia of organic food won't be easy.
Exhibit A: Gary Hirshberg's quest for organic milk. Dairy producers estimate that demand for organic milk is at least twice the current available supply. To quench this thirst, the U.S. would have to more than double the number of organic cows -- those that eat only organic food -- to 280,000 over the next five years. That's a challenge, since the number of dairy farms has shrunk to 60,000, from 334,000 in 1980, according to the National Milk Producers Federation. And almost half the milk produced in the U.S. comes from farms with more than 500 cows, something organic advocates rarely support.
What to do? If you're Hirshberg, you weigh the pros and cons of importing organic milk powder from New Zealand. Stonyfield already gets strawberries from China, apple puree from Turkey, blueberries from Canada, and bananas from Ecuador. It's the only way to keep the business growing. Besides, Hirshberg argues, supporting a family farmer in Madagascar or reducing chemical use in Costa Rica is just as important as doing the same at home.
Perhaps, but doing so risks a consumer backlash, especially when the organic food is from China. So far there is little evidence that crops from there are tainted or fraudulently labeled. Any food that bears the USDA Organic label has to be accredited by an independent certifier. But tests are few and far between. Moreover, many consumers don't trust food from a country that continues to manufacture DDT and tolerates fakes in other industries. Similar questions are being asked about much of the developing world. Ronnie Cummins, national director of the nonprofit Organic Consumers Assn., claims organic farms may contribute to the destruction of the Amazon rain forest, although conventional farming remains the proven culprit.
Imported organics are a constant concern for food companies and supermarkets. It's certainly on Steve Pimentel's mind. "Someone is going to do something wrong," says Costco's assistant general merchandise manager. "We want to make sure it's not us." To avoid nasty surprises, Costco makes sure its own certifiers check that standards are met in China for the organic peanuts and produce it imports. Over at Stonyfield, Hirshberg's sister, Nancy, who is vice-president of natural resources, was so worried about buying strawberries in northeastern China that she ordered a social audit to check worker conditions. "If I didn't have to buy from there," she says, "I wouldn't."
For many companies, the preferred option is staying home and adopting the industrial scale of agribusiness. Naturally, giant factory farms make purists recoil. Is an organic label appropriate for eggs produced in sheds housing more than 100,000 hens that rarely see the light of day? Can a chicken that's debeaked or allowed minimal access to the outdoors be deemed organic? Would consumers be willing to pay twice as much for organic milk if they thought the cows producing it spent most of their outdoor lives in confined dirt lots?
ETHICAL CHALLENGES?
Absolutely not, say critics such as Mark Kastel, director of the Organic Integrity Project at the Cornucopia Institute, an advocacy group promoting small family farms. "Organic consumers think they're supporting a different kind of ethic," says Kastel, who last spring released a high-profile report card labeling 11 producers as ethically challenged.
Kastel's report card included Horizon Organic Dairy, the No. 1 organic milk brand in the U.S., and Aurora Organic Dairy, which makes private-label products for the likes of Costco and Safeway Inc. Both dairies deny they are ethically challenged. But the two do operate massive corporate farms. Horizon has 8,000 cows in the Idaho desert. There, the animals consume such feed as corn, barley, hay, and soybeans, as well as some grass from pastureland. The company is currently reconfiguring its facility to allow more grazing opportunities. And none of this breaks USDA rules. The agency simply says animals must have "access to pasture." How much is not spelled out. "It doesn't say [livestock] have to be out there, happy and feeding, 18 hours a day," says Barbara C. Robinson, who oversees the USDA's National Organic Program.
But what gets people like Kastel fuming is the fact that big dairy farms produce tons of pollution in the form of manure and methane, carbon dioxide, and nitrous oxide -- gases blamed for warming the planet. Referring to Horizon's Idaho farm, he adds: "This area is in perpetual drought. You need to pump water constantly to grow pasture. That's not organic."
Aurora and Horizon argue their operations are true to the organic spirit and that big farms help bring organic food to the masses. Joe E. Scalzo, president and CEO of Horizon's owner, WhiteWave, which is owned by Dean Foods Co., says: "You need the 12-cow farms in Vermont -- and the 4,000 milking cows in Idaho." Adds Clark Driftmier, a spokesman for Aurora, which manages 8,400 dairy cows on two farms in Colorado and Texas: "We're in a contentious period with organics right now."
At the USDA, Robinson is grappling with the same imponderables. In her mind the controversy is more about scale than animal treatment. "The real issue is a fear of large corporations," she says. Robinson expects the USDA to tighten pasture rules in the coming months in hopes of moving closer to the spirit of the organic philosophy. "As programs go," she says, "this is just a toddler. New issues keep coming up."
Few people seem more hemmed in by the contradictions than Gary Hirshberg. Perhaps more than anyone, he has acted as the industry's philosopher king, lobbying governments, proselytizing consumers, helping farmers switch to organic, and giving 10% of profits to environmental causes. Yet he sold most of Stonyfield Farm to a $17 billion French corporation.
He did so partly to let his original investors cash out, partly to bring organic food to the masses. But inevitably, as Stonyfield has morphed from local outfit to national brand, some of the original tenets have fallen by the wayside. Once Danone bought a stake, Stonyfield founder Samuel Kaymen moved on. "I never felt comfortable with the scale or dealing with people so far away," he recalls, although he says Hirshberg has so far managed to uphold the company's original principles.
The hard part may be continuing to do so with Danone looking over his shoulder. Hirshberg retains board control but says his "autonomy and independence and employment are contingent on delivering minimum growth and profitability." Danone Chairman and CEO Franck Riboud expresses admiration for the man he considers to be Danone's organic guru, but adds: "Gary respects that I have to answer to shareholders."
The compromises that Hirshberg is willing to make say a lot about where the organic business is headed. "Our kids don't have time for us to sit on our high horses and say we're not going to do this because it's not ecologically perfect," says Hirshberg. "The only way to influence the powerful forces in this industry is to become a powerful force." And he's willing to do that, even if it means playing by a new set of rules.
By Diane Brady
Tuesday, October 10, 2006
The waitress of manifestation
I watched the movie The Secret a few weeks ago...and feel my life transformed by the power of it...the law of attraction, as well as intrigued to learn as much as I can. I found this explanation of it on www.elijah.cc and wanted to share:
Blessings, fellow seekers of Light! As 2004 comes to a close, and we fly into 2005, it is a perfect time to envision our intentions for this next segment. The greatest gift we were given as human beings is the gift of manifestation. This is available to us all. We no longer need to be slaves to a system that takes all of our energy and gives us back a percentage, and then programs us with the belief that this is just the way it is, and there is nothing we can do about it. Quite the contrary, we can indeed manifest anything “our hearts desire" simply by putting our attention on it.
Here is the mechanics of manifestation, in three easy steps:
1. Get a clear picture in your head of what you want to manifest.
2. Fire it up with your heart (feel emotion for it)
3. Let it go, and Trust that it is coming to you.
It's like we're all sitting in the diner of life. Flow, the Universal Waitress asks us daily: "would you like to order something now?" All we need to do is say "yes, I'd like to have a relationship, and I would like this person to honor me and love me as I love and honor them." Inside of yourself, you're already feeling how good that will feel, and the satisfaction of meeting and being with this person. The Universal Waitress writes down your order, and cheerfully goes about cooking it up. Then, you let go and continue the conversation with whomever you're with, or keep reading your book, or whatever else is there in that moment. The problem with most people is that they order something, but then immediately think "Oh, I don't deserve that" and cancel it out, or perhaps they order something, and then run around the diner, chasing the waitress, yelling and complaining "Why isn’t my order here yet? When will it be here?! Ill never get it will I? This always happens to me!" Sound familiar? Or worst yet, is when people NEVER ORDER ANYTHING. And they can't figure out why nothing is coming to them. And then there are those who order poison, or drama, or abusive situations … The possibilities are endless. So let's all get this manifestation thing down, and realize that we can order ANYTHING WE WANT. Once we know that it becomes fun! Especially when we look in our pocket and realize that we have a Gold card with unlimited funding. All you need to do is B, and all you need to B is U! You wouldn't doubt the waitress at Denny's, so why on Earth would you doubt the Great Goddess, the beautiful, resourceful, Universal Waitress???? She's waiting for your order.
I think I'll take the quinoa salad on rye...with a side of divine wisdom, health and enduring love for my family, and wealth beyond my imagining. Thanks, universe!
Blessings, fellow seekers of Light! As 2004 comes to a close, and we fly into 2005, it is a perfect time to envision our intentions for this next segment. The greatest gift we were given as human beings is the gift of manifestation. This is available to us all. We no longer need to be slaves to a system that takes all of our energy and gives us back a percentage, and then programs us with the belief that this is just the way it is, and there is nothing we can do about it. Quite the contrary, we can indeed manifest anything “our hearts desire" simply by putting our attention on it.
Here is the mechanics of manifestation, in three easy steps:
1. Get a clear picture in your head of what you want to manifest.
2. Fire it up with your heart (feel emotion for it)
3. Let it go, and Trust that it is coming to you.
It's like we're all sitting in the diner of life. Flow, the Universal Waitress asks us daily: "would you like to order something now?" All we need to do is say "yes, I'd like to have a relationship, and I would like this person to honor me and love me as I love and honor them." Inside of yourself, you're already feeling how good that will feel, and the satisfaction of meeting and being with this person. The Universal Waitress writes down your order, and cheerfully goes about cooking it up. Then, you let go and continue the conversation with whomever you're with, or keep reading your book, or whatever else is there in that moment. The problem with most people is that they order something, but then immediately think "Oh, I don't deserve that" and cancel it out, or perhaps they order something, and then run around the diner, chasing the waitress, yelling and complaining "Why isn’t my order here yet? When will it be here?! Ill never get it will I? This always happens to me!" Sound familiar? Or worst yet, is when people NEVER ORDER ANYTHING. And they can't figure out why nothing is coming to them. And then there are those who order poison, or drama, or abusive situations … The possibilities are endless. So let's all get this manifestation thing down, and realize that we can order ANYTHING WE WANT. Once we know that it becomes fun! Especially when we look in our pocket and realize that we have a Gold card with unlimited funding. All you need to do is B, and all you need to B is U! You wouldn't doubt the waitress at Denny's, so why on Earth would you doubt the Great Goddess, the beautiful, resourceful, Universal Waitress???? She's waiting for your order.
I think I'll take the quinoa salad on rye...with a side of divine wisdom, health and enduring love for my family, and wealth beyond my imagining. Thanks, universe!
Friday, September 15, 2006
Community Supported Agriculture
You might say, what the heck is that...well I have definitions for you from my local CSA, Pennypack Farm (pennypackfarm.org)...every Friday afternoon I get to pick up fresh, organically grown, local produce and I love it. You should try it...beats spending your paycheck at Whole Foods (though I do love Whole Foods)...
Community Supported Agriculture
Pennypack Shares Being Packed
What is Community Supported Agriculture (CSA)?
Community supported agriculture (CSA) is defined as a mutually beneficial partnership between a farm and the people who consume the food produced there. One of the unique advantages of a CSA is that it relieves the farmer of some of the risk inherent in growing food, and distributes it over a wider community who agree to share the risks along with the benefits.
Sustainable Food Systems
Industrial farming operations produce food for large-scale processing. They aim to maximize yields through the use of artificial soil additives, chemical fertilizers and pesticides, large automated equipment, inhumane treatment of animals, inadequate containment of animal wastes, and wasteful irrigation methods. These techniques are known to cause negative side effects: topsoil degradation and loss, underground water contamination and depletion, high fuel and electricity consumption, pollution of air and streams, and the many adverse health and ecological effects that can be expected from these kinds of byproducts. Standard accounting practices defray the negative costs associated with these side effects from the market price of food produced using industrial farming and processing techniques, so in effect the public subsidizes the processed food industry and large private agribusinesses in addition to the price paid for their products at market.
By contrast, community supported agriculture using natural and organic farming methods aims to be ecologically and economically sustainable over long and even indefinite periods of time. By reducing or eliminating adverse side effects we also reduce or eliminate the hidden or delayed costs associated with them, and the true unit cost of food production is paid by the consumer. CSAs also help promote a sense of community and intimate connection with the vital processes that sustain all life.
How CSA Works
Consumers and farmers work together on behalf of the Earth and each other. While the farmer tends the Earth on behalf of everyone, consumers share the cost of supporting the farm and also share the risk of variable harvests, as well as the abundance of particularly fruitful seasons. Membership in the CSA is based on shares of the harvest. Members are called shareholders or customers and they subscribe or underwrite the harvest for the entire season in advance.
What are the rewards?
CSAs foster connections within communities and with the Earth. CSA farming practices improve soil to produce tasty, nutritious, locally grown food. CSA customers purchase season-long shares of flavorful, chemical-free, naturally ripened produce picked up at the farm or at a pre-arranged delivery point each week.
In a CSA, people of all ages gain a close relationship with the soil, the seasons and each other through the ageless art of growing food. CSA families have fun visiting the farm regularly and take pride in belonging to a community of like-minded neighbors who support ecologically sustainable agriculture and preserving open space. CSA share holders are interested in more than vegetables. They know they're working with a professional grower who shares their environmental and social concerns, and they're interested in their fellow share holders.
What are the risks?
Like any agricultural enterprise, a CSA's crops are subject to annual variations in climate, plant diseases and populations of insects, rodents, deer and other crop-loving species. CSA customers benefit most when growing conditions are favorable to crops. While the share price may remain constant from one year to the next, some crop yields may increase or decrease relative to the previous year.
Organization
There are typically three groups involved in the farm: the farmers, core group and consumers. The farmers do all the actual farming work. The core group is a group of 5-12 people that includes farmers and consumers. The core group makes sure that the food is being distributed, and in some cases is responsible for collecting payments, organizing community events, and finding more consumers as required. The consumers group includes everyone (including farmers). Their responsibility is to financially support the farm and see that all the food is consumed.
Cost
The Garden/Farm Plan enables the farmers to draft up a detailed expense budget for the coming year. The length of season, crops grown, labor costs, etc. affect overall costs and share prices. The Garden/Farm Plan may be drawn up with a specific number of consumers in mind. Many CSAs simply take the budget and divide it evenly among the number of consumers to arrive at the average price of a share.
CSA Is About Learning
CSAs also act as training centers for people who wish to learn the skills of farming and management of CSA operations. These "hands-on" trainings are called " apprenticeships ". In addition, CSA members often volunteer their time to work in the garden so that they may informally learn about horticulture or other gardening skills.
Distribution/Delivery
In many CSAs, crops are harvested twice a week. Some CSAs offer full and half (or split ) shares. Pickups are held at the farm on harvest days, and some CSAs deliver shares to other locations for convenient pickup. Customers who come to the farm usually have the option to pick some of their own food right from the field.
Community Supported Agriculture
Pennypack Shares Being Packed
What is Community Supported Agriculture (CSA)?
Community supported agriculture (CSA) is defined as a mutually beneficial partnership between a farm and the people who consume the food produced there. One of the unique advantages of a CSA is that it relieves the farmer of some of the risk inherent in growing food, and distributes it over a wider community who agree to share the risks along with the benefits.
Sustainable Food Systems
Industrial farming operations produce food for large-scale processing. They aim to maximize yields through the use of artificial soil additives, chemical fertilizers and pesticides, large automated equipment, inhumane treatment of animals, inadequate containment of animal wastes, and wasteful irrigation methods. These techniques are known to cause negative side effects: topsoil degradation and loss, underground water contamination and depletion, high fuel and electricity consumption, pollution of air and streams, and the many adverse health and ecological effects that can be expected from these kinds of byproducts. Standard accounting practices defray the negative costs associated with these side effects from the market price of food produced using industrial farming and processing techniques, so in effect the public subsidizes the processed food industry and large private agribusinesses in addition to the price paid for their products at market.
By contrast, community supported agriculture using natural and organic farming methods aims to be ecologically and economically sustainable over long and even indefinite periods of time. By reducing or eliminating adverse side effects we also reduce or eliminate the hidden or delayed costs associated with them, and the true unit cost of food production is paid by the consumer. CSAs also help promote a sense of community and intimate connection with the vital processes that sustain all life.
How CSA Works
Consumers and farmers work together on behalf of the Earth and each other. While the farmer tends the Earth on behalf of everyone, consumers share the cost of supporting the farm and also share the risk of variable harvests, as well as the abundance of particularly fruitful seasons. Membership in the CSA is based on shares of the harvest. Members are called shareholders or customers and they subscribe or underwrite the harvest for the entire season in advance.
What are the rewards?
CSAs foster connections within communities and with the Earth. CSA farming practices improve soil to produce tasty, nutritious, locally grown food. CSA customers purchase season-long shares of flavorful, chemical-free, naturally ripened produce picked up at the farm or at a pre-arranged delivery point each week.
In a CSA, people of all ages gain a close relationship with the soil, the seasons and each other through the ageless art of growing food. CSA families have fun visiting the farm regularly and take pride in belonging to a community of like-minded neighbors who support ecologically sustainable agriculture and preserving open space. CSA share holders are interested in more than vegetables. They know they're working with a professional grower who shares their environmental and social concerns, and they're interested in their fellow share holders.
What are the risks?
Like any agricultural enterprise, a CSA's crops are subject to annual variations in climate, plant diseases and populations of insects, rodents, deer and other crop-loving species. CSA customers benefit most when growing conditions are favorable to crops. While the share price may remain constant from one year to the next, some crop yields may increase or decrease relative to the previous year.
Organization
There are typically three groups involved in the farm: the farmers, core group and consumers. The farmers do all the actual farming work. The core group is a group of 5-12 people that includes farmers and consumers. The core group makes sure that the food is being distributed, and in some cases is responsible for collecting payments, organizing community events, and finding more consumers as required. The consumers group includes everyone (including farmers). Their responsibility is to financially support the farm and see that all the food is consumed.
Cost
The Garden/Farm Plan enables the farmers to draft up a detailed expense budget for the coming year. The length of season, crops grown, labor costs, etc. affect overall costs and share prices. The Garden/Farm Plan may be drawn up with a specific number of consumers in mind. Many CSAs simply take the budget and divide it evenly among the number of consumers to arrive at the average price of a share.
CSA Is About Learning
CSAs also act as training centers for people who wish to learn the skills of farming and management of CSA operations. These "hands-on" trainings are called " apprenticeships ". In addition, CSA members often volunteer their time to work in the garden so that they may informally learn about horticulture or other gardening skills.
Distribution/Delivery
In many CSAs, crops are harvested twice a week. Some CSAs offer full and half (or split ) shares. Pickups are held at the farm on harvest days, and some CSAs deliver shares to other locations for convenient pickup. Customers who come to the farm usually have the option to pick some of their own food right from the field.
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